Equities First Holdings, LLC, a global leader in asset-backed financing, today 
introduced a new corporate brand and identity. The firm and its seven global 
subsidiaries (as of 21 December) will be known as EquitiesFirst(TM) 
("EquitiesFirst"). After 18 years in business,  the rebrand reflects the firm's 
dynamism as it enters a new phase of growth and expansion. 

Founded in 2002, EquitiesFirst is a specialist in equity-backed financing, 
operating globally in all major financial markets. EquitiesFirst's investment 
model provides loan capital to equity shareholders. The total value of loans 
transacted stands at US$2.5 billion as of 1 December 2020. This is a testimony 
to the hundreds of cases in which EquitiesFirst has supplied liquidity to 
founders, investors and other long-term shareholders.

The new brand name does not signal any change to EquitiesFirst's innovative 
investment strategy. However, its mission is now encapsulated in the phrase 
"Progressive Capital", a new expression for EquitiesFirst's business and the 
benefits it brings to financing partnerships. EquitiesFirst's Founder and CEO, 
Alexander Christy, Jr. said today, "We are creating a new paradigm for capital. 
Progressive Capital represents the best that financing can be: accessible, 
vital and transformative."

EquitiesFirst has also taken this opportunity to codify the values at the core 
of its success as a global financial institution: 

1)  Founded on respect: respect and fairness form the foundation of the 
relationships with our partners. EquitiesFirst recognises the shared experience 
of entrepreneurship, living through market cycles and establishing a long-term 
legacy. 

2)  Here to help: ultimately, business is a connection that takes place between 
people. Effective partnership requires empathy, sincerity and innovation to 
adapt to unique and dynamic situations. 

3)  Genuinely invested: alignment of interests drives EquitiesFirst's model and 
creates value for all parties involved. The business grows when our partners 
grow and when they return to us over time. 

This evolution of the brand reflects EquitiesFirst's business growth and 
ambitions. As transaction volumes continue to increase, EquitiesFirst has 
demonstrated its commitment to regional markets by investing in a global 
footprint with 12 offices across eight countries. 

In the wake of this rapid advancement and the firm's new brand, Mr. Christy 
shared his reflections on EquitiesFirst's origins and path forward, 

"I can trace the original idea of EquitiesFirst back to 1997 when I brokered a 
loan against shares for a small family-owned apple farm. That capital not only 
saved their business and legacy but was also the inspiration for our business 
model. I am proud of the impact we have had over the last 18 years around the 
world. Today, we take the understanding of EquitiesFirst, and define ourselves 
for the next 18 years and beyond". 

Click here[https://equitiesfirst.com/int/about/] to learn more about the 
EquitiesFirst(TM) brand

About Equities First Holdings

Founded in 2002, EquitiesFirst is a global investor specialising in long-term 
asset-backed financing. EquitiesFirst's approach overcomes traditional 
limitations and redefines the financing experience through providing efficient 
access to capital for listed companies, entrepreneurs and investors against 
publicly traded securities. The total value of loans transacted stands at 
US$2.5 billion as of 1 December 2020.

Headquartered in Indianapolis, USA, EquitiesFirst maintains an international 
footprint of twelve offices in eight countries, including the United States, 
United Kingdom, Spain, China, South Korea, Thailand, Singapore and Australia. 
EquitiesFirst is appropriately licensed and/or registered in all jurisdictions.

EquitiesFirst is the pioneer of Progressive Capital – a partnership approach to 
investment, rooted in respect, mutual interest and understanding. EquitiesFirst 
delivers liquidity solutions that are vital, transformative and move partners 
forward. 

For more information, please visit www.equitiesfirst.com/.

Equities First Holdings (Australia) Pty Ltd (ACN: 142 644 399) holds an 
Australian Financial Services Licence (AFSL Number: 387079).

The material contained within is for information purposes only and should not 
be construed as an offer or solicitation or recommendation to buy or sell 
financial products. Any information contained within is intended for persons 
classified as a Wholesale Client as defined in Section 761G of the Corporations 
Act 2001 only.

The information contained within is intended to be general in nature and is not 
personal financial product advice. Any advice contained has been prepared 
without considering the objectives, financial situation or needs of any 
persons. Before acting on any information, you should consider the 
appropriateness of the information provided and the nature of the relevant 
financial product having regard to your objectives, financial situation and 
needs. You should seek independent financial advice and read the relevant 
disclosure statements or other offer documents prior to making an investment 
decision about a financial product. 

(C)2020 Equities First Holdings Hong Kong Limited. All rights reserved
 
SOURCE EquitiesFirst