Ally Fashion, continuing on 18-months of digital focus, makes critical steps to 
revolutionise customer journeys by creating a totally unique experience for 
each visitor.

Going beyond rules-based personalization, Ally Fashion are putting breakout 
eCommerce AI leader, Particular Audience, to the test. 

Particular Audience provides a unique platform capable of adapting every 
product list on an eCommerce site from search results to merchandise pages and 
product recommendations - every product tile becomes dynamic to shopper intent 
and preference. 

Previously cumbersome and manual tasks like merchandising are automated by 
Particular Audience using machine learning.

Alina Timofeeva, Ally Fashion's Head of Ecommerce, has been leading their 
digital advancement, to be at the forefront of digital both in Australia and 
internationally. 

Alina has partnered with Particular Audience to add a dynamic AI layer on top 
of their eCommerce platform. "Particular Audience will be an important part of 
our growth trajectory". Representing the next generation of technology behind 
great eCommerce experiences.

Sustainability is another key objective of Ally and Alina's. Ally aims to 
achieve similar results to Particular Audience clients like UK based 
little-mistress.com, who saw a 35% reduction in item return rate on items PA 
drove to sale, reducing their customers' carbon footprint and time spent 
queuing at the post office.

Nielsen Varoy of PA, who heads up the Ally Fashion partnership is most excited 
by the application of computer vision.

"Computer vision driven discovery tools on Ally compliment behavioural data and 
product metadata to infer similarity between items, making for a more human 
browsing experience.

When delivering the latest fashion trends to their global customer base, Ally 
encounters barriers to item discovery from the cold-start problem, exacerbating 
long-tail inventory i.e. stock that sells less often. Computer vision is a 
powerful solution to this without waiting for items to gain popularity to get 
impressions."

With the Covid accelerated, digital first shift in retail, businesses like Ally 
Fashion with large physical footprints are investing online. 

Particular Audience particularaudience.com is headquartered in Sydney with 
offices in Vancouver and London. Particular Audience operates SaaS technologies 
for retailers and retail technologies for consumers under the brand 
Similarinc.com.

Ally Fashion allyfashion.com is headquartered in Sydney creating fashionable, 
affordable, quality clothing that enables every woman to access the latest 
global trends, styles and prints to create her own style.

SOURCE:  Particular Audience