Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, December 28 2020 - 11:00
AsiaNet
Filipino broadcaster ABS-CBN launches new cloud video editing workflow during COVID-19 then wins YouTube award
SINGAPORE, Dec. 28, 2020 /PRNewswire-AsiaNet/ --

- ABS-CBN's video editing teams rapidly moved to remote production mode with 
Wildmoka before going into lockdown on 11th of March 2020. The ability to 
publish more content helped attract over 10 million subscribers to their 
YouTube channel, resulting in a prestigious YouTube Diamond award. 

On the same day the management of ABS-CBN Corporation (the Philippines' leading 
media and entertainment company) chose to close their offices and have most 
employees work from home, the company's video operations team was busy with an 
entirely different challenge: launching a new cloud-based, digital content 
platform. Erwin Malimban, Head of Broadcast Technology describes the challenge 
of this undertaking during what was an eventful day.  

"We had been testing and preparing to launch with Wildmoka for a few weeks and 
the team was really excited and ready to go," says Erwin. "The day we set to 
launch, we got the news our offices were closing. It was a challenge for sure 
but lucky for us, we did not miss a moment. Everyone could access Wildmoka, 
remotely, from home, the very next day."

Lucky indeed. But their success was due in part to the fact that ABS-CBN had 
set a plan in motion months earlier to enhance their digital content production 
supply chain and chose Wildmoka as their partner. Patrick Ongchangco, Head of 
Media Engineering and Darryl Bernard Reyes, Head of Livestream Operations, 
brought the plan to reality - and just in the nick of time.

In one month after closing their offices, Patrick says there were more than 100 
editors, producers and social media managers using Wildmoka to clip, edit and 
publish content daily to the ABS-CBN website and a multitude of social sites. 
To date, the volume of content created and published stands between 300 and 400 
posts per day, covering mostly news and entertainment.

"It is like we never lost a step with our production," says Darryl. "We 
continue to publish tons of content every day, keeping our viewers entertained 
and informed with video highlights from their favorite ABS-CBN shows. This 
would not be possible without Wildmoka."

This new strategy on digital helped ABS-CBN News clinch the YouTube's Diamond 
Award on 14th November, less than eight months after the launch with Wildmoka. 
This award recognizes organizations that surpass 10 million subscribers and 
quickly strengthen their video presence on YouTube.

Laurent Demene, Head of Sales (Asia) at Wildmoka, explains that: "We know how 
difficult a time this has been for video editors as they started working 
remotely. However, we're delighted to see the success that ABS-CBN has had 
using Wildmoka in such a short timeframe - showing that the platform can 
facilitate massive remote video production and publishing for major 
broadcasters during the COVID-19 pandemic and beyond." Laurent adds: "Keeping 
audiences informed and entertained during isolation and lockdown is so 
important, and we're pleased to see that Wildmoka is helping companies like 
ABS-CBN reach their audiences in this critical period."

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Contact: 
Lucille MARI 
contact@wildmoka.com 
+33 (0)428 270 220

Source: Wildmoka
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Japanese