- Simpl has been recognised for its groundbreaking innovations towards 
reimagining the payment experience, both for merchants and consumers using 
human-centric design and machine intelligence 

    Simpl [https://getsimpl.com/], a Bengaluru-based startup has won the 
prestigious Fintech Startup of the Year title at the Indian Fintech Awards 
2020. The company empowers any merchant to build trusted relationships with 
their customers with every digital transaction.

    The Indian Fintech Award is a part of the India Fintech Forum that 
acknowledges Fintech Entrepreneurs/Businesses/Leaders every year for 
demonstrating significant success in the launch of innovative products and 
services, redefining business categories, usage of disruptive technologies, 
thought-leadership, and for their impact on the overall fintech ecosystem. 

    With over 2500+ category-leading online merchants like Zomato, Bigbasket, 
Dunzo, etc., in its merchant network, Simpl is building the future of 
credit-based payments for the mobile-first consumer in India - fully digital, 
frictionless, transparent, inclusive and personalized. 

    Taking inspiration from the age-old tradition of a khaata or tab (book of 
accounts) used by merchants to serve their regular customers, Simpl is scaling 
this concept for digital commerce. Simpl enables merchants to give their 
consumers a safe and seamless 1-click checkout experience while consumers can 
aggregate their transactions with Simpl's Buy Now Pay Later line of credit, get 
strong buyer protection and instant chargebacks. By powering this best-in class 
mobile-first buying experience, Simpl helps merchants increase cart conversion, 
basket size and order frequency along with driving loyalty & retention of their 
customers. 

    Speaking on the win, Nityanand Sharma 
[https://www.linkedin.com/in/nityasharma1/], Co-Founder & CEO - Simpl, said, 
"Our team is ecstatic at this honour. We are both happy and proud of this win, 
as an acknowledgement of the hard work we have put into building a product that 
completely transforms the payment experience, both for merchants and consumers. 
Today, Simpl is the world's largest pay later platform for small payments done 
frequently. We are at an inflexion point in our journey to bringing Buy Now Pay 
Later as a mainstream category of payments. This award is a recognition of all 
the efforts our team has put into creating a new category of payments and a 
breakthrough consumer experience."

    About Simpl:

    Simpl is an Indian startup founded in 2015 and is the world's largest 
Pay-Later platform for small payments done frequently. To know more visit our 
Blog [https://blog.getsimpl.com/category/resources/] or connect with us on 
LinkedIn [https://www.linkedin.com/company/simplhq/?viewAsMember=true].

    Media contact:
    Supriya Namrata
    pr@getsimpl.com 

    Logo: https://mma.prnewswire.com/media/1392281/Simpl_logo_Logo.jpg
    Photo: https://mma.prnewswire.com/media/1392282/Nitya_Sharma_Simpl_CEO.jpg

Source: Simpl