- Emaar celebrates togetherness with New Year's messages from all over the 
world screened on Burj Khalifa

Emaar, the master developer of the Burj Khalifa, has celebrated New Year's Eve 
with a spectacular fireworks, animation, laser and light to ring in 2021. The 
dazzling display celebrated the theme of 'togetherness', the UAE's success and 
achievements, and paid tribute to the frontline heroes of 2020.

Photo - https://mma.prnewswire.com/media/1393737/Emaar_New_Years_Eve_2021.jpg

Video - https://www.youtube.com/watch?v=AViJKJhgr_Q

The breathtaking fireworks display, perfectly timed to the show on the facade 
of the Burj Khalifa, was complemented by dazzling lights and lasers, all 
synchronised to The Dubai Fountain show, leaving global watchers enthralled 
both on and offline.

Commenting on the spectacular New Year's Eve in Downtown Dubai, Mohamed 
Alabbar, Founder of Emaar, said: "Emaar is proud to celebrate world class 
experiences and this year, despite the challenges we have all faced as a global 
community, was no different. In a theme that celebrated togetherness and paid 
tribute to the heroes of 2020, we sent a message of hope to everyone around the 
world. In the spirit of the UAE's courageous and wise leadership, we will 
continue to follow their lead and look forward to 2021 with optimism and 
excitement."

In an Emaar first, the Burj Khalifa shared New Year's Eve celebrations from 
around the world and invited global audiences to join virtually through a 
partnership with Zoom and live streams on YouTube and other social media 
channels.

Emaar and government authorities overcame huge challenges in hosting a 
largescale event during a pandemic. With the help of widespread disinfection 
measures and innovative social distancing measures to ensure the health and 
safety of New Year's Eve guests, the seamless event was an example of great 
team effort. The success of the night would not have been possible without the 
support of the leadership of the UAE, Dubai authorities, the Supreme Committee 
for COVID-19 Crisis Management, Dubai Police, all members of the Events 
Security Committee, Emaar contractors, suppliers and volunteers, and the Emaar 
team.

The experience can be re-watched online on Emaar's social media channels. Burj 
Khalifa will show Emaar NYE 2021 nightly until January 7 and will feature a new 
laser & light show until March 31st.

CONTACT: For more information: Neil Halligan, JES Media, emaar@jesmedia.ae, 
+971 56 339 8791

SOURCE:  Emaar