Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, January 12 2021 - 00:00
AsiaNet
DMS leaders join forces as OmniVision and Seeing Machines formally collaborate
CANBERRA, Australia, Jan. 11, 2021 /PRNewswire-AsiaNet/ --

Seeing Machines, the advanced computer vision technology company that designs 
AI-powered operator monitoring systems to improve transport safety, has 
advanced its previously announced Memorandum of Understanding to an executed 
License Agreement to license the Company's Occula(R)Neural Processing Unit 
("Occula(R)") to OmniVision Technologies, Inc. ("OmniVision"), a leading 
developer of advanced digital imaging solutions.

This collaboration represents the first execution of a silicon license for 
Seeing Machines' Occula(R), which offers a unique NPU design that enables the 
development of low-cost, high-performance edge-AI semiconductors to power 
future human-machine interfaces.

In line with its recently announced 'three pillar embedded product strategy', 
where Seeing Machines laid out its strategic approach to meet the broad and 
growing technology needs of the global automotive interior monitoring market 
for Automotive, this collaboration brings the third pillar to life as the 
partners are working together to combine the Occula(R) Silicon IP with 
OmniVision's innovative machine vision silicon technology.

OmniVision is a global technology leader in advanced digital imaging solutions, 
serving every imaging market segment, including automotive. For over 15 years, 
it has been delivering automotive imaging solutions, with proven success on the 
road for every type of interior and exterior vehicle camera, enabling its 
automotive customers to provide a safer and smarter driving experience. 
OmniVision has a full portfolio of image sensors for the interior monitoring 
market and is presently the leading supplier of image sensors into the interior 
monitoring market segment.

Seeing Machines continues to grow as an automotive leader in DMS technology, 
having won contracts with a total five automotive Tier 1 customers for a 
steadily growing number of programs across six global car OEMs. The Company is 
now expanding its embedded product offerings, and extending its low-cost high 
performance embedded DMS know-how into the automotive Occupant Monitoring 
System (OMS) market.

Seeing Machines and OmniVision are working together to deliver optimised, 
highly integrated solutions to the global DMS and OMS markets, leveraging 
existing and new customers globally. 

Paul McGlone, CEO commented: "Seeing Machines has had a wonderful working 
relationship with OmniVision for over 5 years now, having successfully worked 
together on multiple automotive programs with a number of Tier 1 customers. 
This agreement represents a natural next step for our two companies, to work 
strategically together to achieve the highest possible coupling between the 
imaging and processing domains. 

"We are thrilled to continue working with OmniVision as both companies combine 
to continue to deliver excellent price versus performance Driver and Occupant 
Monitoring solutions to the market."

Andy Hanvey, Director of Automotive Marketing at OmniVision commented: "We have 
been collaborating with Seeing Machines for over half a decade, because of 
their leading algorithm performance and leading position in the DMS market. 
This agreement enables us to better leverage Seeing Machines' Occula(R) NPU, in 
combination with OmniVision's extensive imaging technologies—including global 
shutters, Nyxel(R) near-infrared technology and CameraCubeChip wafer-level 
camera modules—to provide optimal performance for driver and occupant 
monitoring."

About Seeing Machines
Seeing Machines (LSE: SEE), a global company founded in 2000 and headquartered 
in Australia, is an industry leader in vision-based monitoring technology that 
enable machines to see, understand and assist people. Seeing Machines' 
technology portfolio of AI algorithms, embedded processing and optics, power 
products that need to deliver reliable real-time understanding of vehicle 
operators. The technology spans the critical measurement of where a driver is 
looking, through to classification of their cognitive state as it applies to 
accident risk. Reliable "driver state" measurement is the end-goal of Driver 
Monitoring Systems (DMS) technology. Seeing Machines develops DMS technology to 
drive safety for Automotive, Commercial Fleet, Off-road and Aviation. The 
company has offices in Australia, USA, Europe and Asia, and supplies technology 
solutions and services to industry leaders in each market 
vertical.seeingmachines.com

About OmniVision
OmniVision Technologies, Inc. is a leading developer of advanced digital 
imaging solutions. Its award-winning CMOS imaging technology enables superior 
image quality in many of today's consumer and commercial applications, 
including mobile phones; security and surveillance; automotive; tablets, 
notebooks, webcams and entertainment devices; medical; and AR, VR, drones and 
robotics imaging systems. Find out more at www.ovt.com.

OmniVision(R), CameraCubeChip(TM), Nyxel(R), and the OmniVision logo are 
trademarks or registered trademarks of OmniVision Technologies, Inc.

Media enquiries: 
Seeing Machines – sophie.nicoll@SeeingMachines.com 
OmniVision Technologies – mengxi.liu@ovt.com 

SOURCE  Seeing Machines Limited
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