Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, January 12 2021 - 02:40
AsiaNet
A New Racetrack for Global TV Giants: Picture quality is the Foundation and Application is the Soul!
QINGDAO, China, Jan. 11, 2021 /PRNewswire-AsiaNet/ --

On January 11th, Fisher Yu, the President of Hisense Visual Technology, 
announced at the first-ever virtual CES that Hisense sold over 25 million 
terminal display products in 2020, maintaining the first rank in Chinese 
market. In 2021, Hisense will focus on the core competencies of picture quality 
and applications, and releasing the new ULED TV product with high refresh rate 
and dynamic range, as well as the new TriChroma Laser TVs.

Picture quality is the foundation of TV products. Fisher Yu said, as the 
official sponsor of EURO 2020, we will bring a customized version of the EURO 
2020 ULED U7 series to soccer fans around the world. Hisense, which will launch 
new Laser TV products at CES every year, this year launches a full range of 
TriChroma Laser TV products from 75-inch to 300-inch, announcing the start of a 
new era of TriChroma Laser TV. Hisense new TriChroma Laser TV adopts RGB laser 
light source architecture. Different color lasers are separately packaged and 
finely controlled, which result in purer color performance. This product 
achieves 20% brightness enhancement at the pixel-level and 430-nit picture 
brightness. In addition, the TV's highest color gamut standard can reach 107% 
BT2020, and the color gamut coverage can reach up to 151% of the DCI-P3 film 
color standard, which is almost 50% beyond high-end cinema.

Application is the soul of TV product. Fisher Yu said screens are vitally 
important in the reconstruction of our lifestyle due to their unique value and 
function. In the challenging 2020, Hisense has focused on home entertainment, 
and launched products such as social TV, 8K dual-screen TV, and the TriChroma 
Laser TV, which can support conference calls with thousands of callers. In 
2021, Hisense will continue to expand on the function of large screens as the 
center of the smart home, allowing their application as a home social platform. 
The upgraded Hisense social screen supports home office, online lectures, home 
care, AI fitness and a whole range of social and business needs. Hisense's 
eco-screen products are user-centered. They are based on the evolution of time 
and space in home life and designed to cover wide variety of elements of 
everyday life including home learning, office, leisure and entertainment, life 
management, image management and others.

For example, Hisense has launched an eco-screen product for touch screen 
education in response to the rapid growth of children's family education 
demands, which can realize home-school interaction, homework guidance, mock 
tests and other educational models. Hisense's home fitness screen product for 
fitness lovers supports online courses and video sessions, AI guidance, and can 
generate individual fitness plans as well as record the exercises. Hisense also 
provides gamers with large screen gaming products that support console games, 
cloud games, and online games. Hisense will also launch vehicle display, 
transparent display, and dual display screens, as well as home eco-screen 
products that would be able to provide community services such as remote 
medical consultations and community facilities management. Additionally, 
services such as travel navigation, education, and remote meetings would be 
available. 

At the same time, Hisense will continue to improve the picture quality and 
experience with chip capabilities. Hisense will also mass produce 4K120Hz dual 
screen chip, 8K 120Hz picture quality processing chip, AISOC intelligent voice 
chip and AI vision SOC chip. The chips will be applied to ULED TVs, which are 
top-selling high-definition TVs bringing audio-visual shock beyond the 
imagination to users. The advancement of modern display technology is defying 
the limitations of time, space and the number of access devices. The screen 
will connect all services, social experience and people. The ever-enhancing 
picture quality and application experience continue to strengthen the important 
position of TV products, and it also brings a rebound in the global TV market. 
Global TV giants are facing a new racetrack.

SOURCE  Hisense

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=381859

   Caption: In 2021, Hisense will focus on the core competencies of picture 
quality and applications, and releasing the new ULED TV product with high 
refresh rate and dynamic range, as well as the new TriChroma Laser TVs.

Attachments
Hisense.jpg
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