- Global Ad Tech Leader Expands to Largest Out-of-Home Advertising Market in 
the World and Appoints Former SVP of Trade Desk to Oversee North Asia

Hivestack ( 
https://c212.net/c/link/?t=0&l=en&o=3036508-1&h=2110414186&u=https%3A%2F%2Fhivestack.com%2F&a=Hivestack%2C 
), the global ad tech leader in programmatic digital out-of-home (DOOH) 
advertising, today announced the expansion of its business operations into 
China and the appointment of Troy Yang as Managing Director, North Asia. 

Photo - 
https://mma.prnewswire.com/media/1420069/Hivestack_Hivestack_Expands_to_China_and_Appoints_Troy_Yang_as_M.jpg


Logo - 
https://mma.prnewswire.com/media/1420082/Hivestack_Hivestack_Expands_to_China_and_Appoints_Troy_Yang_as_M.jpg


Joining from The Trade Desk, where he was Senior Vice President of North Asia, 
Yang will be located in Hong Kong and will hire a General Manager of China to 
lead Hivestack's new office in Shanghai, the leading advertising and technology 
hub in Greater China.

Reporting to Hivestack's Chief Revenue Officer, Nigel Clarkson, Yang is charged 
with expanding operations in North Asia across Greater China, Hong Kong, Japan, 
South Korea and Taiwan – including hiring regional talent, and onboarding and 
partnering with APAC demand, supply, data and omni-channel DSP partners. 

China is the second largest OOH ( 
https://c212.net/c/link/?t=0&l=en&o=3036508-1&h=3233164095&u=https%3A%2F%2Fwww.reportlinker.com%2Fp05151466%2FGlobal-Outdoor-Advertising-Industry.html%3Futm_source%3DPRN&a=OOH 
) market in the world, with DOOH set to scale rapidly through 2021 as 
programmatic advertising spend was forecasted to grow by 45.7% in 2020 ( 
https://www.campaignlive.co.uk/article/china-adspend-grow-39-2020-despite-covid-19-dan/1677230 
). More media platforms are adopting programmatic buying, ad formats are 
increasingly served programmatically and advertisers are welcoming the choice 
of more premium position availability. 

As the leading programmatic digital out-of-home full stack offering, Hivestack 
will connect Chinese DOOH publishers with growing demand from global brands and 
allow Chinese brands to buy outside of China. By integrating with Hivestack, 
publishers will be able to monetise their DOOH inventory programmatically and 
media buyers will be able to utilise the very best channel-specific DOOH 
technology to reach audiences with impression-based targeting across multiple 
supply partners on one platform.

Over the last four months, Hivestack has been migrating its tech stack to 
Amazon Web Services China and Baidu, which will allow the platform to offer its 
clients a full suite of services to run campaigns in Q2. Hivestack will be 
bringing demand to Chinese publishers with the launch of a programmatic 
campaign from one of the world's leading Fortune 500 technology companies set 
to run in Q2, 2021. 

"There is huge scope to leverage programmatic technology in digital out-of-home 
advertising in China," commented Andreas Soupliotis, Founder and CEO of 
Hivestack. "We are excited to lead the transformation in the market, helping 
regional publishers to monetise their DOOH inventory through demand from 
western brands.   

China is a strategic priority for Hivestack and Troy will be a vital asset in 
realising the significant commercial opportunities in the country, continued 
Soupliotis. His rich experience of the programmatic advertising ecosystem and 
the Chinese market, as well as his connections in North Asia, will be key to 
helping us realise our ambitious growth plans."

Commenting on his appointment, Yang said, "The opportunity for Hivestack in 
China and North Asia is really exciting. I look forward to using my experience 
to make Hivestack the go-to programmatic DOOH partner for both publishers and 
advertisers in the region."

Yang brings 20 years of experience in accelerating business growth for 
companies that specialise in programmatic advertising, analytics and data 
across Asia. Before joining The Trade Desk he held senior management roles at 
global marketing companies including Nielsen and Analytics Partners. 

His appointment, along with further hires in China planned for Q1, form part of 
Hivestack's ongoing drive to hire the best talent to support its global growth 
in the provision of programmatic DOOH technology.

About Hivestack
Hivestack is the global, full stack, marketing technology company that powers 
the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. 
On the buy side, marketers use Hivestack's Demand-Side Platform to create 
measurable campaigns that activate DOOH screens in real time based on consumer 
behaviour and audience movement patterns. On the sell-side, DOOH media owners 
use Hivestack's Supply-Side Platform & Ad Exchange to attract programmatic 
revenue. DOOH media owners can also use Hivestack's Ad Server to power 
audience-based, directly sold campaigns. Attribution is a first class-citizen 
throughout Hivestack's platform, offering buyers and sellers the ability to 
measure business outcomes at all stages of the consumer sales funnel.

Hivestack is headquartered in Montreal, Canada, and has global operations in 
Toronto, Tokyo, London, New York, Mexico City, Shanghai, Sydney and Guadalajara.

Contact: Nikki Hawke, nikki@hivestack.com

SOURCE  Hivestack