The 33rd Harbin Sun Island International Snow Sculpture Art Exposition recently 
kicked off in Harbin, capital of northeast China's Heilongjiang Province. Close 
to 100 sets of ice sculptures and a variety of entertaining facilities like ice 
slides offer visitors an unforgettable encounter with art and nature.

Video - https://mma.prnewswire.com/media/1421309/video.mp4 

Over the past several years, Harbin, also dubbed the ice city, has been 
harnessing its unique "freezing" resources for development and witnessed 
thriving growth of the ice and snow economy. Statistics showed that during the 
recent three-day New Year holiday, the city's 11 major tourist attractions 
received 530,000 tourist arrivals.  

Heilongjiang Province boasts a snow season as long as half a year. Thanks to 
its exceptional climate conditions, Harbin hosts many internationally acclaimed 
ice and snow events such as the Harbin International Ice and Snow Festival and 
the Harbin Sun Island International Snow Sculpture Art Exposition. It also 
houses leading winter resorts like Yabuli Skiing Town, China Snow Town and 
Beiji (North Pole) Village. The Harbin International Ice and Snow Festival has 
emerged as one of the four global major ice and snow events. And the Harbin Sun 
Island International Snow Sculpture Art Exposition is the largest and most 
widely participated ice sculpture expo in China.

Internationally, it is generally believed that an economy is capable of 
supporting the development of ice and snow industry when its GDP per capita 
exceeds US$8,000. Ice and snow sports are thus considered "aristocratic games." 
China may lag behind developed countries in professional winter sports, but the 
country has long seen a solid fan base for ice and snow sports in Harbin. As 
the matrix of Chinese ice lantern art, snow sculpture and ice and snow culture, 
Harbin held the first ice lanterns celebration in China early in 1963. It 
hosted the Harbin International Ice and Snow Festival, the first of its kind in 
China, in 1985. 

In addition, many professional winter sports events have also been held in 
Harbin. Among them are the third Asian Winter Games in 1996, the Harbin 2009 
Winter Universiade, the FIS Snowboard Half-Pipe World Cup, the World 
Championships of Snowboarding 2016, and five National Winter Games. 

A 2021 report on the ice and snow tourism development in China released by the 
China Tourism Academy estimates that the 2020-21 snow season will see ice and 
snow destinations attract 230 million tourist arrivals and witness a total 
tourist revenue of more than 390 billion yuan (US$60 billion) given tourists' 
demands and availability of high-quality tourist products and services.    

Given its advantages in developing ice and snow tourism, Harbin has set the 
goal of building itself into a leading tourist destination for winter 
vocations. Wang Zhaoli, Party chief of the city, said Harbin will tap into the 
potential of its ice and snow resources, expand cooperation and boost a 
higher-quality ice and snow economy in the next five years. 

SOURCE: Information Office of the Municipal Government of Harbin