Country for PR: United States
Contributor: PR Newswire New York
Tuesday, January 19 2021 - 23:00
AsiaNet
Shutterstock Releases 10th Anniversary Edition of its 2021 Creative Trends Report
NEW YORK, Jan. 19, 2021 /PRNewswire-AsiaNet/--

-- The data-driven report predicts the 10 key graphic, photography, footage and 
music trends based on billions of customer searches that will define creativity 
and innovation in 2021

Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering 
full-service solutions, high-quality content, and tools for brands, businesses 
and media companies, today announced the launch of the 10th anniversary edition 
of its annual Creative Trends Report ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=4287517410&u=http%3A%2F%2Fwww.content.shutterstock.com%2Fcreative-trends&a=Creative+Trends+Report 
), highlighting both global and local trends that will inspire creative 
expression and ingenuity in 2021.

Logo - https://mma.prnewswire.com/media/1075411/shutterstock_Logo.jpg   

"After the year that was, we were encouraged by the positivity, originality, 
and resilience displayed by the Shutterstock community, which was reflected in 
their searches," said Flo Lau, Creative Director at Shutterstock. "This year's 
trends centered around individuality, imperfection, authenticity, and escapism 
-- despite the obstacles we were forced to navigate, and the uncertainty we 
faced, there was no shortage of creativity and innovation. These trends, 
gleaned from billions of keyword searches by our users, lay the foundation for 
the content we can expect to see across creative outputs, B2B and B2C marketing 
in the year ahead."

The 10 2021 Creative Trends fall into five categories: Graphic, Photography, 
Footage, Music, and the Trend to Watch. 

Graphic
Free-flowing Inkscapes ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=3320783137&u=https%3A%2F%2Fwww.shutterstock.com%2Ffeatured-collections%2Finkscapes-286451387&a=Inkscapes 
), one-of-a-kind Tie Dye ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=4056042303&u=https%3A%2F%2Fwww.shutterstock.com%2Ffeatured-collections%2Ftie-dye-286365098&a=Tie+Dye 
) patterns, and twisting, line portraits depicting Surreal Faces ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=209545206&u=https%3A%2F%2Fwww.shutterstock.com%2Ffeatured-collections%2Fsurreal-faces-286153739&a=Surreal+Faces 
), show the embrace of individuality--and imperfection. 

Keywords such as pastel tie dye (+2,404%), alcohol ink (+381%), and face line 
art (+536%) are on the rise, as we see a surge of flaws, fantasy and 
distinctive flair among textures, backgrounds, and illustrations.

Photography
In alignment with the events of 2020, there was a demand for inclusion and 
representation, with searches such as non-binary (+2,300%) and authentic people 
(+133%) trending up. Identity Unfiltered ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=2671031135&u=https%3A%2F%2Fwww.shutterstock.com%2Ffeatured-collections%2Fidentity-unfiltered-286629833&a=Identity+Unfiltered 
) encompasses authentic portraiture and the wide gamut of beauty across the 
globe. A focus on Inner Life ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=3444020991&u=https%3A%2F%2Fwww.shutterstock.com%2Ffeatured-collections%2Finner-life-286630931&a=Inner+Life 
) and self care (+177%) has compelled many to shift focus in the coming year 
towards life's simple pleasures. 

Footage
Motion pictures have the unique ability to evoke emotion. The Sublime ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=773417308&u=https%3A%2F%2Fwww.shutterstock.com%2Fvideo%2Ffeatured%2FThe-Sublime-Stock-Footage-288901415&a=The+Sublime 
) has seen an increase in searches for intense and intimidating scenes from 
nature: from stormy beach (+480%) to dunes (+394%), and mountain aerials 
(+1,396%). 

Eccentric Animation ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=3003345994&u=https%3A%2F%2Fwww.shutterstock.com%2Fvideo%2Ffeatured%2FEccentric-Animation%2520-Stock-Footage-288901391&a=Eccentric+Animation 
) has given content creators new ways to express their ideas, and to embrace 
more playful animation styles and motion graphics that are whimsical 
(+13,572%), and fun. This trend provides a lively, splashy and colorful outlet 
for creatives that doesn't require a crew to produce, and steers away from the 
seriousness of 2020. 

Music
There has been an uptick in tracks featuring Strings ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=2672198365&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2Ffeatured-collections%2Fsweeping-strings&a=Strings 
) -- from the rippling notes of a classic cantata, to the electrifying, 
hair-raising sounds of an eclectic spiccato. Popularity has risen for music 
that is Uplifting and Playful ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=3904872921&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2Ffeatured-collections%2Fuplifting-melodies&a=Uplifting+and+Playful 
)- the sounds of brisk BPM, plucky instruments, and sweeping crescendos. The 
footage and music trends, when paired together, produce a distinctive sensorial 
experience -- layer a track from Strings over a clip from The Sublime, sit back 
and enjoy. 

Trend to Watch
After the events of the past year, creatives are on the hunt for the Unexplored 
( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=146435478&u=https%3A%2F%2Fwww.shutterstock.com%2Ffeatured-collections%2Funexplored-287185352&a=Unexplored 
). From biodiversity stemming from the wildfires and natural disasters, to 
2020's SpaceX launch and the fascination with space, and the upswing in yoga, 
meditation and the uncharted phenomena of our mind-body connection.

In addition to these 10 global trends, the 2021 report outlines the top search 
terms from 26 countries around the world, from fairy tales lifestyle in 
Australia, to colorful landscapes in South Africa. This year's report not only 
offers hand-curated collections for each of the trends from Shutterstock 
images, video and music, but also images from Offset. 

Looking at the search terms with the highest growth year-over-year, the annual 
Creative Trends report analyzes data gathered over a 12-month period from 
billions of customer searches for images, footage, and music content. The data, 
combined with analysis from Shutterstock's internal Visual Intelligence Panel, 
determines patterns and styles that are unique and reflect cultural trends from 
around the world. 

Explore the full 2021 Creative Trends Report here ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=3345305042&u=http%3A%2F%2Fwww.content.shutterstock.com%2Fcreative-trends&a=here 
).

About Shutterstock
Shutterstock, Inc. (NYSE: SSTK), directly and through its group subsidiaries, 
is a leading global provider of high-quality licensed photographs ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=1232941199&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=high-quality+licensed+photographs 
), vectors ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=574982006&u=https%3A%2F%2Fwww.shutterstock.com%2Fvectors&a=vectors 
), illustrations, videos ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=606793285&u=https%3A%2F%2Fwww.shutterstock.com%2Fcategory%2Fillustrations-clip-art&a=illustrations 
) and music ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=2738279887&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2F&a=music 
) to businesses, marketing agencies and media organizations around the world. 
Working with its growing community of over one million contributors, 
Shutterstock adds hundreds of thousands of images each week, and currently has 
more than 350 million images and more than 20 million video clips available. 

Headquartered in New York City, Shutterstock has offices around the world and 
customers in more than 150 countries. The company's brands also include 
Bigstock ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=552626901&u=https%3A%2F%2Fwww.bigstockphoto.com%2F&a=Bigstock 
), a value-oriented stock media offering; Shutterstock Studios, an end-to-end 
custom creative shop ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=6755379&u=https%3A%2F%2Fwww.shutterstock.com%2Fstudios&a=an+end-to-end+custom+creative+shop 
); Offset, a high-end image collection ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=3230207471&u=https%3A%2F%2Foffset.com%2F&a=high-end+image+collection 
); PremiumBeat a curated royalty-free music ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=1633935283&u=https%3A%2F%2Fwww.premiumbeat.com%2F&a=royalty-free+music 
) library; and Shutterstock Editorial, a premier source of editorial images ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=2380286548&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial&a=editorial+images 
) and videos ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=2272995964&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial%2Fcollections%2Feditorial-video&a=videos 
) for the world's media.

For more information, please visit: www.shutterstock.com and follow 
Shutterstock on Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=304041362&u=https%3A%2F%2Ftwitter.com%2Fshutterstock&a=Twitter 
) and on Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=3039142-1&h=4118065718&u=https%3A%2F%2Ffacebook.com%2Fshutterstock&a=Facebook 
).

SOURCE:  Shutterstock, Inc.

CONTACT: Aimee Leabon
         press@shutterstock.com
         +1-917-563-4991