Influential travel media across the globe have collectively named Slovenia a 
leading destination for 2021 thanks to its dedication to authentic and 
sustainable tourism. 

The Slovenian Tourist Board's key PR and marketing focus on authentic and 
sustainable tourism has led to the country being included in many global 
media's picks of the top travel destinations to visit in 2021. 

Media outlets from across the world praised Slovenia's sustainable tourism 
initiatives, particularly the Slovenia Green Scheme, which now has over 100 
members. Slovenia's popularity also proves that sustainability will be key to 
earning the trust of early foreign travellers following the global pandemic.  
MSc. Maja Pak, Director of the Slovenian Tourist Board: "The exposure of 
Slovenia as a sustainability-oriented tourist destination in such high-profile 
global media outlets is a great success and the result of many years' active 
and systematic acceleration of sustainable tourism and cooperation with 
influential foreign media companies. 

This is excellent exposure for Slovenia, especially since it contributes to 
Slovenia's additional global positioning as a leading country in sustainable 
tourism, which will be one of the key advantages in tourism recovery after the 
COVID-19 pandemic."

Last week, Condé Nast Traveller, became the latest publication to praise 
Slovenia's efforts, placing it in a list of their top ten sustainable 
destinations in the world to visit in 2021. 

Slovenia was chosen among top ten recommended destinations or, as stated in the 
article, "positive-impact escape ideas". An image of Bled Island is featured in 
the article, while Slovenia is presented as a Central European country with 
exceptional natural assets, picturesque landscape and numerous attractions.

Ljubljana is mentioned as being a welcoming and walker-friendly capital, as 
well as an attractive destination for eco-minded city breaks. The article 
highlights the high percentage of Slovenia's protected landscape marked by 
vibrant diversity from the Alpine peaks, ancient forests, Karst plateaus, the 
Pannonian plains' vineyards and thermal waters to the Adriatic Coast. 

In recent weeks, leading British media including The Financial Times, The 
Guardian and The Sun have all placed Slovenia within their recommended 
destinations for 2021, while American outlet Forbes named Slovenia a bucket 
list destinations for wine-lovers. In late 2020 Slovenia was named one of Conde 
Nast Traveller's best holiday destinations for 2021 and Bled was named one of 
the world's ten best travel experiences in Lonely Planet's annual Ultimate 
Travel List. 

Source: Slovenian Tourist Board