Country for PR: United States
Contributor: PR Newswire New York
Wednesday, January 27 2021 - 00:23
AsiaNet
Precision Medicine Leader Caprion-HistoGeneX Rebrands as CellCarta
MONTREAL, Jan. 26, 2021 /PRNewswire-AsiaNet/--

Caprion-HistoGeneX, a leading global provider of specialized precision medicine 
laboratory services to the biopharmaceutical industry, is pleased to announce 
its new corporate name, CellCarta, and brand identity.

Photo - 
https://mma.prnewswire.com/media/1426440/Caprion_Biosciences_Precision_Medicine_Leader_Caprion_HistoGeneX.jpg 

Logo - 
https://mma.prnewswire.com/media/1426437/Caprion_Biosciences_Precision_Medicine_Leader_Caprion_HistoGeneX.jpg 
 

The new name for the Montreal-headquartered company stems from the 2019 
combination of contract research organization Caprion Biosciences, which 
specializes in immunology and proteomics services, and HistoGeneX, a provider 
of histopathology and genomics services based in Antwerp. Recently, CellCarta 
further expanded its scientific capabilities and geographic presence through 
the acquisitions of Nova Scotia-based Clinical Logistics Inc. and 
California-based Mosaic Laboratories LLC. As a result, CellCarta is well 
positioned to serve the global clinical trial requirements of its 
pharmaceutical and bio-tech clients with state-of-the-art facilities in the 
United States, Canada, Europe and China.  CellCarta is backed by Arsenal 
Capital Partners.

The name CellCarta is inspired by the Magna Carta, a symbol of individual 
liberty, and is meant to evoke the company's mission of mapping the content and 
function of human cells to enable and accelerate the evolution of personalized 
precision medicine.

"Our mission is to be the global partner of choice for biopharmaceutical 
companies seeking precision medicine solutions to help ensure a healthier 
future for us all," said Martin LeBlanc, CEO of CellCarta. "By uniting our 
diverse teams of scientists across the world under a common brand identity, we 
aim to articulate a single message aligned with our shared set of fundamental 
values focused on scientific excellence, a collaborative mindset and a 
commitment to deliver high quality results to our partners. It also further 
reinforces our commitment to provide our clients with a broad and integrated 
set of services under a single organization." 

The new brand identity was developed in conjunction with BrandBourg, a Canadian 
consultancy firm specializing in brand strategy and brand identity. 

CellCarta's visual identity is intended to be reminiscent of a map or puzzle 
representing the distinctions between human cells. It is further meant to 
convey a brand personality that is innovative, trustworthy and embodies 
scientific leadership.

"We wanted to create a brand that is unique in the market, relevant to our 
clients and inspiring to our employees around the world," said Nick Wright, 
President and COO of CellCarta. "CellCarta embodies everything we do, which is 
about mapping differences between cells and ultimately between individuals, so 
that our partners can develop better and more targeted therapies." 

David Spaight, Executive Chairman of CellCarta and an Arsenal Operating 
Partner, added, "By uniting under a single brand identity, CellCarta is sending 
a signal that its rapid expansion through acquisitions and organic growth has 
resulted in a market-leading enterprise that is greater than the sum of its 
parts. The ongoing success of CellCarta exemplifies Arsenal's 'Strategic 
Company Building' approach that focuses on expanding a company's solution 
offering, elevating its market position, and compounding its growth."

The following video further describes CellCarta's new brand identity: 
www.cellcarta.com

About CellCarta
CellCarta is a leading provider of specialized precision medicine laboratory 
services to the biopharmaceutical industry. Leveraging its integrated 
analytical platforms in immunology, histopathology, proteomics and genomics, as 
well as related specimen collection and logistics services, CellCarta supports 
the entire drug development cycle, from discovery to late-stage clinical 
trials. The company operates globally with with over 700 employees in its nine 
facilities located in Canada, USA, Belgium, Australia, and China. For more 
information: www.cellcarta.com 

About Arsenal Capital Partners
Arsenal is a leading private equity firm that specializes in investments in 
middle-market healthcare and industrials companies.  Since its inception in 
2000, Arsenal has raised institutional equity investment funds of $5.3 billion, 
has completed more than 200 platform and add-on investments, and achieved more 
than 30 realizations. Arsenal healthcare companies focus on improving critical 
healthcare processes and scientific requirements leading to improved outcomes 
for patients.  The firm works with management teams to build strategically 
important companies with leading market positions, high growth and high 
value-add. For more information: www.arsenalcapital.com

Media Contact: CellCarta
               Guylaine Galipeau
               Global Marketing Director, CellCarta
               ggalipeau@caprion.com; 

Media Contact for Arsenal Capital Partners:
               Prosek Partners
               Kristen Duarte
               kduarte@prosek.com

SOURCE: Caprion Biosciences Inc.
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