Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, February 02 2021 - 18:00
AsiaNet
Globally unique MRI Guarantee: The highest MRI safety with hearing implants from MED-EL
INNSBRUCK, Austria, Feb. 2, 2021 /PRNewswire-AsiaNet/ --

- Worry-free, safe magnetic resonance imaging (MRI) with MED-EL cochlear, 
middle ear or bone conduction implants – now with lifetime guarantee. For 
immediate access to an MRI examination without surgery, discomfort or hearing 
downtime.

The innovative design of the implant magnets from MED-EL is completely safe 
during an MRI examination. As of now, the global innovation leader in hearing 
solutions is emphasising this safety with an MRI guarantee that is as yet 
unmatched. With this, MED-EL is the only manufacturer to accept liability for 
damage to all cochlear implants that have been produced since 1994, all bone 
conduction implants and the current generation of middle ear implants during an 
MRI examination. Users of these MED-EL implants can therefore not only undergo 
an MRI examination at any time without the need for surgical removal of the 
magnets* and without pain – they can also do so safely and with no worries. 

Three in four people will require an MRI scan in the next ten years**. Whether 
routine or in an emergency: patients with severe hearing loss may face a 
challenge if the magnets in their hearing implants are not safe inside the MRI 
machine. This requires the prior surgical removal of the magnets. Hearing 
ability is temporarily lost and long-term damage to the implant may occur. If 
the patient declines surgery, they may suffer from severe pain during the 
examination coupled with the possible dislocation of the magnet. 

The highest MRI safety with MED-EL

Not all implants carry this risk. As a leading manufacturer of implantable 
hearing solutions, MED-EL has for more than twenty years made a point of only 
producing implants that offer outstanding MRI safety. To emphasise this 
requirement, MED-EL offers the unique MRI Guarantee which means no damage to 
the device during an MRI examination. MED-EL is thereby the only manufacturer 
to issue its users with a comprehensive global lifetime MRI guarantee.

"The MRI Guarantee ensures more safety, comfort and peace of mind during MRI 
examinations," says Alexander Hofer, Corporate Director of Product Management 
at MED-EL. "We take care of our users for a lifetime and they should have the 
opportunity to make use of everything modern medicine has to offer. This is 
especially important when diagnosing serious illnesses such as cancer, tumours, 
multiple sclerosis or Parkinson's disease," stresses Alexander Hofer.

Being able to undergo magnetic resonance imaging immediately can also be 
crucial in emergencies such as an accident. A further benefit: people with 
severe hearing loss only have to go without their ability to hear during the 
MRI examination itself.

Innovative technology excludes complications 

The safe and reliable technology from MED-EL ensures that the magnets in place 
during the magnetic resonance imaging are neither damaged, nor dislocate 
causing pain. Only the external components, such as the audio processor, must 
be removed prior to the MRI examination.

"MED-EL has developed its own highly innovative, patented cochlear implant 
system with state-of-the-art implant magnets and their fixation within the 
implant. This excludes, for example, a dislocation of the magnet during an MRI 
scan, which can be very painful for the patient," says Martin Zimmerling, Head 
of Implant Development at MED-EL. "With the SYNCHRONY cochlear implants, the 
magnet can freely rotate and align according to the magnetic field of the MRI 
scan. With the altered implant design, undesirable forces during the MRI scan 
and the associated pain for the patient are reliably prevented," explains 
Martin Zimmerling. "We are proud not only that the latest generation of our 
cochlear implants is compatible with MRI machines, but that all cochlear 
implants produced since 1994 are too, as well as all bone conduction implants 
and the latest middle ear implant from MED-EL."

The increasing significance of magnetic resonance imaging makes it clear how 
important it is to provide people with severe hearing loss access to this 
gentle and high-resolution imaging process. MED-EL rises to this responsibility 
and provides extra security and comfort for all users with the MRI Guarantee.

*So as to avoid imaging difficulties in the immediate vicinity of the implant, 
it may be advisable to remove the magnets.
**Source: OECD. Magnetic resonance imaging exams 2016–2019.

About MED-EL: 

MED-EL Medical Electronics, a leader in implantable hearing solutions, is 
driven by a mission to overcome hearing loss as a barrier to communication. The 
Austrian-based, privately owned business was co-founded by industry pioneers 
Ingeborg and Erwin Hochmair, whose groundbreaking research led to the 
development of the world's first micro-electronic multi-channel cochlear 
implant (CI), which was successfully implanted in 1977 and was the basis for 
what is known as the modern CI today. This laid the foundation for the 
successful growth of the company in 1990, when they hired their first 
employees. To date, MED-EL has grown to more than 2,200 employees from around 
75 nations and has 30 locations worldwide. The company offers the widest range 
of implantable and non-implantable solutions to treat all types of hearing 
loss, enabling people in 124 countries to enjoy the gift of hearing with the 
help of a MED-EL device. MED-EL's hearing solutions include cochlear and middle 
ear implant systems, a combined Electric Acoustic Stimulation hearing implant 
system, auditory brainstem implants as well as surgical and non-surgical bone 
conduction devices. 

MED-EL Elektromedizinische Gerate Gesellschaft m.b.H. 
Furstenweg 77a 
6020 Innsbruck, Austria 
CEO Doz. DI Dr DDr med. h.c. Ingeborg Hochmair 

Photo - https://mma.prnewswire.com/media/1429565/MED_EL_easyMRI.jpg
Logo - https://mma.prnewswire.com/media/1429566/MED_EL_Logo.jpg
Logo - https://mma.prnewswire.com/media/1429564/easyMRI_Logo.jpg

SOURCE: MED-EL Elektromedizinische Gerate GmbH
Translations

Japanese