Country for PR: United States
Contributor: PR Newswire New York
Wednesday, February 03 2021 - 01:06
AsiaNet
OPI And Kerry Washington Reunite To Celebrate OPI's 40th Anniversary
LOS ANGELES, Feb. 3, 2021 /PRNewswire-AsiaNet/ --

  -- Kerry Washington joins the brand in a one year-long birthday celebration
     as OPI's 40th Anniversary Campaign Ambassador.

  -- #40YearsOfColor
 
OPI, the world's number one salon nail care brand, has announced that actress, 
producer, director and activist Kerry Washington will serve as brand ambassador 
for the company's 40th anniversary this year. Washington returns to OPI where 
she previously served as the brand's first ever Creative Ambassador in 2016.  
In this role, Washington collaborated with OPI co-founder Suzi Weiss-Fischmann 
to create the "Washington D.C." collection.

Photo - https://mma.prnewswire.com/media/1431135/OPI.jpg  

Throughout all of 2021, OPI will spotlight 40 of the brand's most iconic 
shades. To no surprise among the top shades is Washington's previously 
co-created shade "We the Female" a commanding red nail lacquer that was part of 
the previous collaboration.

"We are delighted that Kerry is reprising her role as brand ambassador during 
our anniversary year," said Weiss-Fischmann. "She is a woman of style and 
substance who is fierce in everything she undertakes, from acting to activism." 
Washington is a Primetime Emmy(R) Award winner and Emmy(R)- and Golden 
Globe(R)- nominee who has been honored five times with the NAACP Image Award. 
In 2014 she was named one of Time magazine's 100 Most Influential People, and 
is one of the co-founders of TIME's UP.

"It is always inspiring to work with Suzi, one of the first female co-founders 
of a major beauty company," said Washington. "She may be known as the 'First 
Lady of Nails," but she is also a true champion of women's causes - one whose 
impact far transcends her own industry."

Founded in 1981, OPI originated as a dental supply company during the acrylic 
nails movement of the '80s. Realizing dentures and artificial nail extensions 
shared a similar chemistry, co-founders and in-laws George Schaeffer and 
Weiss-Fischmann saw an opening in the market and seized it. OPI began dropping 
off the "rubber-band special" at every salon on Ventura Blvd. in Los Angeles. A 
jar of powder, liquid and primer - rubber-banded together - became the OPI 
Traditional Acrylic System and was a huge hit, establishing the brand's roots 
in the professional nail industry. OPI then took its products to consumers with 
the launch of 30 groundbreaking Nail Lacquer shades. With its famous bottle, 
incredible colors, high-quality formula and unique names, OPI revolutionized 
the nail care industry. Some of these original shades - Alpine Snow, OPI Red, 
Malaga Wine - became so iconic they are still sold today. They are also among 
40 legendary OPI shades that will be spotlighted throughout the 40th 
anniversary celebration.  

Today, OPI's iconic, trend-setting shades and seasonal collections feature 
just-off-the-catwalk colors inspired by compelling destinations across the U.S. 
and the globe. OPI is known for creative partnerships with celebrities, pop 
culture phenoms, new motion picture releases, and like-minded classic brands. 

Nail Lacquers retail for $10.50 USD and Infinite Shine retails for $13.00 USD 
at Professional Salons and select retailers.  For more information, visit 
OPI.com and @OPI on Instagram ( 
https://c212.net/c/link/?t=0&l=en&o=3054944-1&h=306023254&u=https%3A%2F%2Fwww.instagram.com%2Fopi%2F&a=Instagram 
), TikTok ( 
https://c212.net/c/link/?t=0&l=en&o=3054944-1&h=2458163426&u=https%3A%2F%2Fwww.tiktok.com%2F%40opi&a=TikTok 
) and Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=3054944-1&h=2512948777&u=https%3A%2F%2Fwww.facebook.com%2FOPI%2F&a=Facebook 
) and Twitter @OPI_PRODUCTS ( 
https://c212.net/c/link/?t=0&l=en&o=3054944-1&h=1089796945&u=http%3A%2F%2Ftwitter.com%2Fopi_products&a=%40OPI_PRODUCTS 
)!

ABOUT OPI
OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a 
no-light three-step long wear lacquer system offering long-wear, high-shine and 
ease of application and removal and available in more than 150 shades. OPI 
retails  in over 100 countries and offers a full line of professional items 
including OPI GelColor, Powder Perfection (matching iconic OPI lacquer 
counterparts) with up to three-week wear, nail treatments, finishing products, 
lotions, manicure/pedicure products, files, tools, gels and acrylics. 

ABOUT WELLA COMPANY 
Wella Company is one of the world's leading beauty companies, comprised of a 
family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and 
ghd. With 6,000 employees globally, presence in over 100 countries, Wella 
Company and its brands enable consumers to look, feel, and be their true 
selves. As innovators in the hair and nail industry, Wella Company empowers its 
people to delight consumers, inspire beauty professionals, engage communities, 
and deliver sustainable growth to its stakeholders. Further information found 
at www.wellacompany.com.

SOURCE: OPI Products Inc.

CONTACT: REBECCA.BROWN@WELLA.COM; CMM | OPI@CMMPR.COM

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