-- SoftIron Prepares To Deliver Enterprise-Class Open Source Software-Defined
     Storage To The Channel 

SoftIron Ltd., the leader in purpose-built and performance-optimized data 
center solutions, today announced an exciting new milestone for the company 
with the appointment of five-time "CRN Channel Chief' Phil Crocker, to the role 
of VP Business Development and Channel. Crocker has been tasked with leading 
the company's growing business development team and building out its channel 
partner program with a focus on HyperDrive(R), SoftIron's flagship open 
source-based, software-defined storage solution.

Photo - https://mma.prnewswire.com/media/1430324/Phil_Crocker.jpg 
Logo - https://mma.prnewswire.com/media/557880/SoftIron_Logo.jpg  

"We're reaching an inflection point as an industry, as organizations consider 
how they scale their data center operations, and SoftIron is delivering 
innovative solutions that put them in the driver's seat," said Phil Straw, CEO 
of SoftIron. "The addition of Phil Crocker, a proven leader who has built 
tremendously successful partner programs, is a real boon for SoftIron. We're 
reinventing what is possible - not only in performance for data center 
appliances -  but also in the approach of operationalizing open source 
solutions that empower our customers. Phil Crocker joining SoftIron gives us 
one of the brightest minds in the industry and I strongly believe in his 
ability to further drive the benefits that SoftIron has engineered for our 
partners and customers with our task-specific hardware approach."

"SoftIron is changing the data storage paradigm, having reinvented the way data 
center appliances are engineered and manufactured from the source code on up," 
said Phil Crocker, newly appointed Vice President of Business Development and 
Channel for SoftIron. "As a challenger in the data center appliances industry, 
SoftIron places high value on being strategic. We're playing the long game and 
are laser-focused on extracting the most value out of every decision we make. 
An approach that maximizes the benefits of each and every win is how we're 
going to build our sales organization and channel strategy, which is where 
hand-picked partners will feature. I am confident that as our channel partners 
come to understand the full spectrum of the package that SoftIron is bringing 
to them and their customers, they are going to see us as a critical link in 
their go-to-market offering. This is one ride they're not going to want to miss 
out on."

Crocker joins SoftIron from Panasas, where he developed and executed the 
accoladed 'Panasas Accelerate' Partner Program, creating an average annual 70% 
partner revenue mix, working as the Sr. Director of Channel and Business 
Development. Before Panasas, Crocker spent eight years with EMC/Isilon. After 
co-founding Isilon's EMEA entity and driving early European channel revenues, 
as Global Channels Director for EMC/Isilon he led the development and 
post-acquisition transition of the company's channel program, resulting in a 
$1BN annual partner revenue run-rate. He joins SoftIron, working from his 
remote office in Bellevue, WA.

Register your interest for SoftIron's partner program here. ( 
https://c212.net/c/link/?t=0&l=en&o=3053547-1&h=2203888309&u=https%3A%2F%2Fengage.softiron.com%2Fenterprise-reseller-expression-of-interest-form%3F_ga%3D2.68116565.576267172.1612175493-1432757613.1580654146%3Futm_source%3DPress%2520Release%26utm_medium%3DPress%2520Release%26utm_campaign%3DPartnerProgramPR%26utm_term%3DPartnerProgramPR%26utm_content%3DPartnerProgramPR&a=Register+your+interest+for+SoftIron%27s+partner+program+here 
)

About SoftIron(R)
SoftIron(R) is the world-leader in task-specific appliances for scale-out data 
center solutions. Their superior, purpose-built hardware is designed, developed 
and assembled in California, and they are the only manufacturer to offer 
auditable provenance. SoftIron's HyperDrive(R) software-defined, enterprise 
storage portfolio runs at wire-speed and is custom-designed to optimize Ceph. 
HyperSwitch(TM) is their line of next-generation, top-of-rack switches built to 
maximize the performance and flexibility of SONiC. HyperCast(TM) is their 
high-density, concurrent 4K transcoding solution, for multi-screen, 
multi-format delivery. SoftIron unlocks greater business value for enterprises 
by delivering best-in-class products, free from software and hardware lock-in. 
For more information visit www.SoftIron.com. 

SOURCE: SoftIron

CONTACT: Isaac Lopez, OmniScale Media, +1 360-576-5475, 
isaac@omniscalemedia.com