-- Investment will fuel product innovation and expand global 
     footprint to enhance service to enterprise customers.

Tealium, the trusted leader in real-time customer data orchestration, today 
announced it raised $96 million in Series G funding led by existing investors 
Georgian and Silver Lake Waterman. The funding, which increases the company's 
valuation to $1.2 billion, will be used to fund accelerated product innovation 
to address the growing demand for a customer data platform (CDP) that delivers 
real-time, personalized, compliant, and omnichannel customer experiences to 
global enterprises.

Logo - https://mma.prnewswire.com/media/1431915/Tealium_Logo.jpg 

In a hyper-competitive, on-demand world, consumer expectations for 
personalized, omnichannel experiences have put increasing pressure on 
organizations to use their customer data effectively. In addition to consumer 
pressure, the phase out of third party cookies and increased regulatory 
compliance are putting additional pressure on organizations to ensure they have 
a trusted and reliable customer data strategy. These trends have led to a shift 
towards first party data and a need for CDPs to help companies deliver relevant 
buyer experiences that are also compliant. 

"Key factors in the market have come together and created an environment where 
organizations have to adopt a first party data strategy to stay competitive and 
viable — and this trend is only increasing," said Jeff Lunsford, CEO, Tealium. 
"We have seen an acceleration in global enterprises selecting Tealium's CDP 
because we can help them realize business value quickly, which is critical in 
these dynamic times. This new capital will be invested in expanding our 
customer success, ecosystem development and product development teams around 
the world. We are committed to supporting our customers with high-touch 
industry expertise, from our team and our partners, and to delighting them with 
new products and services that make their jobs easier."

The first true CDP, Tealium has built the industry-standard data platform to 
enable companies all over the world and across many industries to leverage data 
to produce deeper insights. As a vendor-neutral CDP offering more than 1,300 
solution integrations, Tealium allows customers to support many use cases to 
deliver great experiences to their customers and maintain a competitive 
advantage. Investors and customers alike saw this opportunity early on and have 
contributed to Tealium's adoption and growth for over a decade. 

"A personalized buying experience is now as important as the quality of product 
or service being bought," said Justin LaFayette, Lead Investor at Georgian. 
"Tealium's customer data platform helps businesses gain a competitive advantage 
by providing the insights to deliver a highly personalized customer journey. We 
are excited to continue our partnership with Tealium as they lead the growing 
demand for this essential requirement of digitization."

Media Contacts
For Tealium:
Sydney DeLosh
sydney.delosh@walkersands.com
+1 (312) 267-2939

About Tealium
Tealium connects customer data – spanning web, mobile, offline, and IoT devices 
— so brands can connect with their customers. Tealium's turnkey integration 
ecosystem supports over 1,300 client-side and server-side vendors and 
technologies, empowering brands to create a unified, real-time customer data 
infrastructure. The Tealium Customer Data Hub encompasses tag management, an 
API hub, a customer data platform with machine learning, and data management 
solutions that make customer data more valuable, actionable, and secure. More 
than 1,000 businesses worldwide trust Tealium to power their customer data 
strategies. For more information, visit www.tealium.com.

About Georgian
Georgian is a fintech company investing in high growth software companies that 
harness the power of data in a trustworthy way. At Georgian, we're building a 
platform to provide a better experience of growth capital to software company 
CEOs and their teams. Georgian's platform is designed to identify and 
accelerate the best growth-stage software companies, taking an intelligent, 
data-first approach to solving the key challenges CEOs face as they grow their 
businesses. Based in Toronto, Georgian's team brings together software 
entrepreneurs, machine learning experts, experienced operators and investment 
professionals. For more information, visit https://georgian.io/.

About Silver Lake Waterman
Silver Lake Waterman is part of Silver Lake, a global technology investment 
firm with approximately $75 billion in combined assets under management and 
committed capital and a team of professionals based in North America, Europe 
and Asia. Silver Lake Waterman focuses on providing flexible expansion capital 
to later-stage growth companies in the technology and technology-enabled 
industries. For more information about Silver Lake Waterman and Silver Lake, 
please visit www.silverlake.com.

Source - Tealium