-  Fearless Labs aims to drive improved sales and marketing alignment

-  SOsell, the first product, already receiving accolades from some of the
   world's best known tech brands

A new software company, Fearless Labs, today launches with the aim of creating 
products and services that foster greater collaboration and alignment between 
increasingly siloed sales and marketing teams within business-to-business 
organisations.  Created in response to overwhelming feedback that the link 
between sales and marketing is broken, Fearless Labs will become a 'force 
multiplier' for sales and marketing teams alike. 

Powered by AI, SOsell identifies the interests of accounts and helps sales 
teams by automatically suggesting relevant posts to share on social media, 
removing the time-consuming aspect of sourcing valuable, engaging content. 
SOsell is already being actively used by a number of high profile customers, 
including Salesforce, BMC, VMware and O2, enriched by valued-added services 
from Fearless Labs' partner: Account Based Marketing expert Agent3 
(https://www.agent3.com/ ).  

Fearless Labs will be led by three technology execs with a proven track record 
in creating market leading products and services that help solve real customer 
challenges, as well as in scaling SaaS companies.  Executive Chairman and CEO, 
Pontus Noren, Chief Revenue Officer, Darren Ritchie and Chief Product Officer, 
Hatim Abdalla, previously worked together at cloud services company, Cloudreach 
(https://cloudreach.com/ ), founded by Noren in 2009 and bought by Blackstone 
Private Equity in 2017 ( 
https://www.blackstone.com/press-releases/article/blackstone-acquires-a-majority-stake-in-leading-global-public-cloud-enabler-cloudreach/ 
).  Under Noren's leadership, the company grew to serve over 400 customers 
globally, including many Fortune 2000 businesses, and the combined sales and 
marketing experience of the three execs will prove invaluable.

"2020 brought about a pretty seismic shift in enterprise marketing approaches, 
not least an accelerated shift to digital-first.  Companies that can deliver 
intelligently executed data-driven marketing programs will win and so, within 
this context, we are excited to help SOsell realise its full potential, as well 
as to develop future innovations that will help better align sales and 
marketing efforts and ultimately drive stronger revenues." explained Fearless 
Labs' CEO, Pontus Noren.

About Fearless Labs:

For further information about Fearless Labs and SOsell, please visit: 
http://wearefearlesslabs.com

For further press information:
Darren Ritchie: darren@fearlesslabs.net, +44-7577037043 

SOURCE: Fearless Labs