Suning Logistics, one of the core industries established in 2014 under Suning 
Group, has announced it will continue its logistics and delivery services 
during Chinese New Year. For the ninth year running, Suning Logistics will 
provide users with the same cold chain logistics and delivery services that are 
available throughout the year. 

Ahead of the Year of the Ox, Suning Logistics has launched Su Xian Da, a new 
cold chain solution that provides fresh food to customers with a fully linked 
cold chain solution from warehousing to distribution. The biggest product 
upgrade since Suning Logistics' cold chain solutions debuted in 2019, Su Xian 
Da leverages Suning Logistics' national intra-city network to deliver goods 
including fresh fruits and vegetables, seafood, poultry, eggs, meat, dairy and 
other popular products to consumers within 24-48 hours. Su Xian Da will also 
work in partnership with Carrefour and Suning stores to provide same-day and 
one-hour delivery services to customers in more than 50 cities across the 
country.

According to an iiMedia Group industry report, China's cold chain market surged 
to 263.84 billion RMB in 2020 and is predicted to maintain its upwards growth 
trajectory. However, the industry is also faced with challenges, ranging from 
inconsistent standards and service systems to insufficient network coverage. 
The pandemic has further exacerbated these issues, as more customers rely on 
delivery to safely purchase fresh produce.

In response to these pain points, Su Xian Da offers temperature-controlled cold 
storage, integrated warehousing and distribution, and intra-city distribution, 
which fully meet the retail needs of B2C, B2B, and community groups. Su Xian Da 
also leverages Suning Logistics' national network to reduce transit in 
transportation links and improve delivery speed. 

Since launching in June 2019, Suning's cold chain service has provided 
warehousing services for nearly 100 brands and over 2,000 SKUs. Suning has 
helped businesses decrease logistics costs by an average of 10% to 30%, while 
the on-time delivery rate is over 99% and customer complaint rates are less 
than one in a thousand.

Efficient and convenient deliveries for Chinese New Year celebrations

Suning Logistics will safely and continuously deliver products to families this 
Spring Festival with door-to-door delivery of 3C, fresh food, home appliances, 
and imported products. Over 300 cities are eligible for next-day delivery, 
while Carrefour and Suning stores cover 350,000 communities for same-day 
delivery within 10 kilometers. In addition, Suning Logistics will continue to 
offer its one-hour delivery within three kilometers.

With a service network of over 8,000 retail cloud stores and 1,500 customer 
service centers, Suning Logistics will provide customers across the country 
with the same efficient and convenient delivery services during the Spring 
Festival. 

Reducing costs and increasing efficiency with smart logistics 

Relying on big data, AI, 5G and other cutting-edge technologies, Suning's smart 
logistics system realizes intelligent supply chain planning, and can prepare 
advance sales forecasts and warehouse stocking for self-operated and 
third-party partners during Chinese New Year. The intelligent warehouse 
management system accurately analyzes orders, locations, routes and regions, 
and improves operation efficiency in all aspects. Once products enter the 
distribution phase, weather and process monitoring ensures efficient delivery 
across the country. 

During Spring Festival, Suning Logistics' digital system will be used to 
optimize the management of key categories and improve warehousing efficiency 
for both Carrefour and Suning stores.

Protecting staff and customers with pandemic control measures

Suning Logistics has begun administering vaccinations to ensure the safety of 
its employees and consumers, with more than 85% of staff vaccinated to date. 
Furthermore, to ensure safety throughout the delivery process, Suning Logistics 
strictly controls the entire operation process, regularly disinfects surfaces, 
and has stringent standards for contactless delivery in the last mile.

Demonstrating support for on-duty staff

To show its appreciation and support, Suning Logistics has prepared generous 
red envelopes, doubled dispatch orders, and subsidized Spring Festival 
celebrations – providing comfort and protection for front-line employees. 
Meanwhile, Suning Logistics and Suning Insurance are providing couriers with 
complimentary accidental injury insurance and delivery insurance, including 
300,000 RMB for COVID-19 and 30,000 RMB for accident protection.

SOURCE  Suning Group

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=384084

   Caption: A "Rocketman" (aka Suning's delivery guy) is delivering hotpot 
ingredients packaged in a special cold chain container