Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, February 10 2021 - 19:17
AsiaNet
Dow and Lucro to launch post-consumer recycled (PCR) polyethylene film solution in India with investment from Circulate Capital
MUMBAI, India, Feb. 10, 2021 /PRNewswire-AsiaNet/ --

The partnership builds on Dow's momentum in driving adoption of PCR solutions 
in Asia Pacific 


Dow (NYSE: DOW) and Lucro Plastecycle(https://www.lucro.in/), a homegrown 
Indian recycling company, have signed a memorandum of understanding (MoU) to 
develop and launch polyethylene (PE) film solutions using post-consumer 
recycled (PCR) plastics in India. This agreement introduces a close-the-loop 
packaging solution to help enable a circular economy in India and expands Dow's 
plastics circularity portfolio in the Asia Pacific region. 

Logo - https://photos.prnasia.com/prnh/20200526/2813064-1LOGO

This collaboration is aligned with Dow's new sustainability target( 
https://corporate.dow.com/en-us/science-and-sustainability/commits-to-reduce-emissions-and-waste.html) 
of stopping the waste by collecting 1 MMT of plastics to be collected, reused 
or recycled by 2030. Under the MoU, Dow will provide its material science and 
application development expertise to Lucro, a specialist in recycling flexible 
plastic film waste, who will develop and manufacture the film structures. These 
film structures are made by processing plastic waste collected through various 
recycled streams in combination with Dow's virgin resins. This approach could 
also reduce carbon emissions when compared to virgin PE resins and as a result 
could contribute to helping converters and brands to meet their sustainability 
goals. The first application of the product is in collation shrink films, a 
form of secondary packaging commonly used for bottles, cans, and liquid 
cartons, and is expected to be available in the India market later this year.

"We are delighted to work with sustainability-focused partners like Lucro, who 
is at the forefront of plastic recycling in India. Scrap packaging is one of 
the country's highest contributors of plastic waste and we look forward to this 
collaboration helping to promote the adoption of sustainable solutions amongst 
brand owners and manufacturers, and contribute to a reduction in plastics 
entering the environment as waste," said Bambang Candra, Asia Pacific 
commercial vice president, Dow Packaging & Specialty Plastics. "Finding value 
in flexible waste is key for the circular economy to set new standards for the 
flexible packaging industry and create a viable circular system for flexible 
plastics."

Lucro's trademark Plast-E-Cycle™ process, which converts plastic waste into 
granules for recyclable and compostable products, helps to solve a fundamental 
challenge in India – the complexity of recycling flexible plastic waste. This 
specialty made the company the first in India to be backed by Circulate 
Capital's(https://www.circulatecapital.com/) Ocean Fund (CCOF), a 
Singapore-based investment fund dedicated to preventing plastic waste entering 
the ocean and advancing the circular economy in South and Southeast Asia. With 
Circulate Capital's support, Lucro will further grow and scale its business and 
step up post-consumer plastic sourcing with new collection centres.

"Circulate Capital invests in and supports pioneering companies across the 
waste management and recycling industry. Lucro's work is integral to closing 
the loop on difficult to recycle plastic waste in India, giving a second life 
to post-consumer flexible plastic waste. We believe the Dow-Lucro partnership 
is a great example of how, with catalytic financing, the plastic eco-system can 
connect and collaborate on market solutions for the benefit of the 
environment," said Rob Kaplan, founder and CEO, Circulate Capital. 

"Lucro was founded on the belief that there is value to be found in mismanaged 
plastic waste through recycling. With intent, effort and collaboration across 
the entire value chain, we can define and build a new plastic value chain that 
ensures the material is reused and does not end up in the environment," said 
Ujwal Desai, co-founder and managing director of Lucro. "Our partnership with 
Dow provides us additional expertise to develop high quality, innovative and 
recycled-content flexible film for businesses." 

Under the MoU, Dow will utilize its industry leading team of packaging experts, 
material scientists, recycling equipment, blown film manufacturing and testing 
capabilities at Pack Studios Shanghai and Mumbai to help Lucro develop recycled 
film. Following the initial application in collation shrink films, the partners 
will explore additional applications including shipping sacks, e-commerce bags 
and non-food packaging.

About Dow

Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused 
innovation and leading business positions to achieve profitable growth. The 
Company's ambition is to become the most innovative, customer centric, 
inclusive and sustainable materials science company, with a purpose to deliver 
a sustainable future for the world through our materials science expertise and 
collaboration with our partners. Dow's portfolio of plastics, industrial 
intermediates, coatings and silicones businesses delivers a broad range of 
differentiated science-based products and solutions for its customers in 
high-growth market segments, such as packaging, infrastructure, mobility and 
consumer care. Dow operates 106 manufacturing sites in 31 countries and employs 
approximately 35,700 people. Dow delivered sales of approximately $39 billion 
in 2020. References to Dow or the Company mean Dow Inc. and its subsidiaries. 
For more information, please visit www.dow.com or follow 
@DowNewsroom(https://twitter.com/DowNewsroom) on Twitter.

About Lucro

Lucro Plastecycle Private Limited (Lucro) is a homegrown Indian recycling 
company that harnesses the possibilities of plastic to produce high quality and 
innovative recycled-content products. Established in 2012, the company is an 
expert in recycling locally-sourced flexible plastic waste to manufacture 
flexible packaging products, such as shrink wrap and films, and supplies 
recycled plastic granules to manufacturers for their own production. By 
developing a unique integrated process that covers the collection, sorting and 
upcycling of used flexible plastic, Lucro is committed to closing the loop in 
plastic usage by transforming it from a linear to a circular economy and 
stopping it from reaching landfill. Today, the company is the largest supplier 
of recycled packaging and protective covers to leading national and 
international manufacturers in India across a range of industries such as 
automotive, home and retail, to help them achieve their sustainability goals. 
For more information, please visit www.lucro.in. 

About Circulate Capital 

Circulate Capital is an investment management firm dedicated to incubating and 
financing companies that prevent ocean plastic. We focus on the prevention of 
mismanaged plastic waste in countries located in South Asia and Southeast Asia, 
regions that contribute disproportionately to ocean plastic pollution primarily 
because they often lack investment in critical waste and recycling 
infrastructure to manage the problem. We were created in collaboration with 
Ocean Conservancy, and our founding investors include PepsiCo, Procter & 
Gamble, Dow, Danone, Chanel, Unilever, The Coca-Cola Company and Chevron 
Phillips Chemical Company LLC.

Circulate Capital invests in and supports start-ups, organizations and SMEs 
across the entire plastic value chain, from innovations in material to advanced 
recycling technologies. It seeks to mobilize catalytic capital into the waste 
management and recycling industry to prove that investing in this sector is 
scalable in South and Southeast Asia and can generate competitive returns, 
while moving to solve the ocean plastic crisis. 

SOURCE:  Dow Packaging and Specialty Plastics