UserTesting [https://www.usertesting.com/], a leading on-demand Human 
Insight platform, conducted a survey capturing the responses of Australian men 
and women around Valentine's 2021. Study revealed that a majority of women in 
Australia have made peace with the unprecedented times, choosing to stay 
indoors on this day. Women also expressed that they would like to spend a quiet 
evening watching movies, exchanging gifts, and cooking meals with their 
partners. Whereas a majority of men are looking for romantic getaways on the 
beaches and planning hiking/other outdoor activities.Other findings from the 
study were:


    Men are more excited about Valentine's Day than women in 2021
    In the past year, couples have experienced unexpected restrictions on usual 
dating activities while following stay-at-home norms, social distancing and 
working from home. So, when respondents were asked how excited they are to, 
ranging from Not Excited to Extremely (scale of 1-5), a majority of women (70%) 
were only somewhat excited (3 ratings) while a majority of males (70%) were 
considerably excited (4 ratings). 


    Bottle of wine, champagne, spirits - popular gift choices in women
    The survey showed a wide gap in genders' perspectives regarding their gift 
expectations.70% of women expressed their likeness for flowers and beverages 
including bottle of wine, champagne, spirits etc. as their perfect valentine 
gift. While remaining said Jewelry (necklace, ring, watch) and candles/home 
accessories. However, with men, there weren't any popular choices. 
Chocolates/candies, flowers/plants, gift cards, and beverages were 25% each. 


    Over-the-top fairy tale romantic ideas to surprise your partner is a faded 
concept
    The survey found that 70% of men said that planning a valentine's date is a 
mutual affair with their significant other compared to only 40% of women who 
said the same. Another 40% of women and 20% of men stated that they were solely 
responsible for planning activities and 10% of men stated activities were 
planned solely by their partner. 


    Cupid arrowing retail over romance? 

    The survey revealed that romance is losing its sheen to retail as the 
majority (60%) of women wanted to shop on the holiday and (40%) of men shared 
the same thoughts. While (30%) of men & women still believe in celebrating 
love. Remaining (10%) of women and (30%) of men admitted they only celebrate it 
to make their partner happy.

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    Archit 
    archit@wizikey.com 
 
    
    Source: UserTesting