Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, February 18 2021 - 14:45
AsiaNet
Procter & Gamble commits to bold action to drive Gender Equality across Asia Pacific, Middle-East and Africa
SINGAPORE, Feb. 18, 2021 /PRNewswire-AsiaNet/--

Declarations announced at P&G and UN Women #WeSeeEqual Gender Equality summit 
that saw participation from global equality advocates Indra Nooyi and Bonang 
Matheba.

Procter & Gamble (NYSE:PG) today announced new declarations aimed to propel 
gender equality across Asia Pacific, the Middle East and Africa, at its third 
annual #WeSeeEqual summit for the region. Hosted virtually for the first time, 
the event saw distinguished advocates and personalities from private and public 
sectors come together to address the challenges of gender and women's equality, 
which have been severely impacted by the pandemic.

Built on the theme '#Unsaid and #Undone', the summit brought together leading 
voices on Gender Equality to challenge the current discourse and commit to the 
actions needed for progress. P&G President for Asia Pacific, Middle East and 
Africa, Magesvaran Suranjan, announced the following declarations:

-P&G will educate more than 30 million adolescent girls on puberty and hygiene 
across Asia Pacific, the Middle East and Africa, through its Always and Whisper 
'Keeping Girls in School' program over the next three years. 
-P&G is committed to spending a cumulative total of $200 million US dollars by 
deliberately working with women-owned businesses across the Asia Pacific, 
Middle East and Africa region, by 2025. 
-P&G is introducing 'Share the Care', a new parental leave policy in the Asia 
Pacific, Middle East & Africa region. Under its new 'Share the Care' program, 
all new parents will be entitled to a minimum of 8 weeks' fully paid leave, 
with an additional 6 weeks' recovery leave for birth mothers. 
-P&G is committed to achieve a 50-50 gender balance across its management 
workforce in Asia Pacific, the Middle East and Africa by the end of calendar 
year 2022.

Magesvaran Suranjan said: "We have made great progress on gender equality and 
we can't allow it to be eroded. We need to act now to ensure that while we 
continue responding to the health and economic crisis, we find ways to progress 
women's economic empowerment and equality, in education, in the home and in the 
workplace. At P&G, we will keep using the voice of our company in forums such 
as #WeSeeEqual to drive discussion and action on the issues that matter."

Held in partnership with UN Women, the third annual regional #WeSeeEqual Summit 
engaged business leaders, government officials and celebrity influencers in 
candid conversations around gender equality - the focus of UN Sustainable 
Development Goal #5 - as well as discussions around strategic actions moving 
forward to address gender inequality .

In addition to global and regional P&G leaders, the Summit also saw 
participation of influential personalities and global leaders, including:

-Anita Bhatia, UN Women Deputy Executive Director 
-Indra Nooyi, former Chief Executive Officer & Chairman of PepsiCo 
-Bonang Matheba, South African Media Personality, Entrepreneur and 
Philanthropist

UN Women Deputy Executive Director Ms. Anita Bhatia said, “Progress made over 
the last few decades in gender equality is at risk of being rolled back due to 
the impact of COVID-19. But the pandemic has also forced us all to think 
differently and given us the opportunity to re-build better – without the power 
imbalances and gender discrimination of the past. For that to happen we need to 
work together with partners, including corporates, governments and civil 
society. Today’s #WeSeeEqual Summit and  other multi-stakeholder initiatives 
like the Action Coalitions of the upcoming Generation Equality Forum are 
crucial opportunities for change and progress towards achieving gender equality 
once and for all.”

The acknowledgement of societal and family challenges, the importance of 
equality-based policies, the recognition of stereotypical expectations of men, 
and the role of advertising and media in changing bias were some of the key 
topics discussed across the various panels throughout the summit. To inspire 
corporates and society alike, the summit also hosted P&G Chief Brand Officer, 
Marc Pritchard and South African Media Personality, Entrepreneur and 
Philanthropist, Bonang Matheba, to share their experiences and insights on 
leveraging their voice in advertising and media to reach millions of people, 
challenge rigid gender roles and empower both men and women. 

In addition to the declarations, the 2021 Summit also saw the establishment of 
the P&G Young Leaders Council which serves to advise the company on gender 
equality matters internally and externally. 

The #WeSeeEqual program demonstrates P&G's continued commitment to create a 
more equal world, and was recently recognized with the U.S. Secretary of 
State's Award for Corporate Excellence for Women's Empowerment. P&G is 
advancing gender equality through various initiatives region-wide as part of 
its ongoing commitment to equality and inclusion and is part of the Company's 
efforts to deliver 2,021 Acts of Good in 2021. As one of the world's largest 
advertisers, P&G and its brands will also continue to leverage their 
influential voice in media and advertising to drive further awareness, tackle 
gender bias, spark conversations and motivate change. 

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of 
trusted, quality, leadership brands, including Always(R), Ambi Pur(R), 
Ariel(R), Bounty(R),  Charmin(R),  Crest(R), Dawn(R),  Downy(R),  Fairy(R),  
Febreze(R),  Gain(R),  Gillette(R),  Head & Shoulders(R),  Lenor(R),  Olay(R),  
Oral-B(R), Pampers(R),  Pantene(R),  SK-II(R),  Tide(R),  Vicks(R),  and 
Whisper(R). The P&G community includes operations in approximately 70 countries 
worldwide. Please visit http://www.pg.com for the latest news and information 
about P&G and its brands.

SOURCE:  Procter & Gamble 

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=384530

   Caption: P&G President for Asia Pacific, Middle East and Africa, Magesvaran 
Suranjan speaking at the third annual #WeSeeEqual summit

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