Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, February 22 2021 - 21:00
AsiaNet
New Tanqueray 0.0%: All The Taste, Zero Alcohol
LONDON, Feb. 22, 2021, /PRNewswire-AsiaNet/--

Crafted from the same distilled botanicals as London Dry, Tanqueray 0.0% offers 
an alcohol-free option that captures the unmistakable spirit of Tanqueray 
perfectly.

Today is the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to 
Tanqueray London Dry gin, a mindful drink option for those not willing to 
compromise on taste. Alcohol-free and low alcohol choices are expected to 
deliver 23% of total adult drinks growth over the next three years*, with 
Tanqueray 0.0% bringing an exciting addition to the market.

There are lots of times when we all deserve a little reward; a special drink to 
sip and savour with friends and with the new Tanqueray 0.0%, it seems you never 
have to compromise on quality or taste. Tanqueray 0.0% has been crafted using 
the same distinct blend of quality botanicals used in the making of Tanqueray 
London Dry gin including: piney juniper, peppery coriander, aromatic angelica 
and sweet liquorice. Creating an unbelievably alcohol-free spirit, with all the 
taste, yet zero-alcohol. 

Founded in Bloomsbury, London in 1830; Tanqueray has always been driven by the 
founder, Charles Tanqueray's spirit for exploration and innovation. Tanqueray 
0.0% joins a celebrated selection including: Tanqueray London Dry, Tanqueray 
No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, Tanqueray Blackcurrant 
Royale and several other limited editions. 
 
Tanqueray Master Distiller, Terry Fraser, said "Our expert innovation team has 
combined years of expertise and historic Gin distilling knowledge to create a 
credible alcohol-free experience. As one of the bestselling premium gin brands 
in the world, we know that Tanqueray 0.0% is an experience that our fans will 
not want to miss. The liquid has a flavour that shines through in sophisticated 
cocktails and when mixed with classic tonic water, meaning you do not have to 
compromise on quality and taste if you choose not to consume alcohol.

"Created by distilling the same botanicals used in Tanqueray London Dry Gin, 
the botanicals are individually immersed in water, heated and then distilled 
before being expertly blended together to capture the essence of Tanqueray in a 
delicious alcohol-free alternative. This special distillation process is a 
closely guarded secret, known only to a handful of people and we are incredibly 
proud to be bringing gin drinkers that juniper and citrus led taste they're 
expecting from Tanqueray when they choose not to drink alcohol."

Tanqueray 0.0% is also a low-calorie option for those choosing to moderate, 
with only 6kcals per 50ml. This is not inclusive of tonics as they vary 
considerably.  

Available to purchase from March 2021 across Spain and the UK, Tanqueray 0.0% 
will be available at a suggested retail price of 16 GBP per 70cl bottle and may 
be purchased at Waitrose, Waitrose, Morrisons and Sainsbury's in March and in 
all other national supermarkets from April.  

Suggested serve: 

Just like your usual Tanqueray and tonic, fill a chilled glass with ice, pour 
50ml spirit, 150ml of fresh tonic water and garnish with a slice of lime to 
enjoy.

Calorie information:

Calories 25ml is 3kcals, 50ml is 6kcals, tonics vary considerably.  
Tanqueray 0.0% is also available to purchase online:
UK customers can visit: http://bit.ly/2Nive88 
Spanish customers can visit: https://www.amazon.es/dp/B08VY28PZV 

#Tanqueray 
#UnmistakablyTanqueray 
Instagram: @tanquareygin 

Photo - https://mma.prnewswire.com/media/1441227/Tanqueray_alcohol_free.jpg  
Photo - https://mma.prnewswire.com/media/1441228/Tanqueray_bottle.jpg 

SOURCE: Tanqueray
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