Country for PR: United States
Contributor: PR Newswire New York
Tuesday, February 23 2021 - 01:00
AsiaNet
Los Angeles Lakers Name Hyperice Official Recovery Technology Sponsor
EL SEGUNDO, Calif. and IRVINE, Calif., Feb. 23, 2021 /PRNewswire-AsiaNet/ --

-- First NBA Team Deal Returns the Recovery Technology Leader to its Southern 
California Roots

The Los Angeles Lakers and Hyperice( 
https://c212.net/c/link/?t=0&l=en&o=3073861-1&h=2252051198&u=https%3A%2F%2Fhyperice.com%2F&a=Hyperice 
) announced today a multi-season sponsorship agreement that names Hyperice the 
Official Recovery Technology Sponsor of the team. The sponsorship marks the 
first with an individual NBA team, and further amplifies Hyperice's landmark 
global NBA league partnership( 
https://c212.net/c/link/?t=0&l=en&o=3073861-1&h=3566288424&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fhyperice-named-official-recovery-technology-partner-of-the-nba-301103232.html&a=global+NBA+league+partnership 
) signed in July 2020. 

Photo - 
https://mma.prnewswire.com/media/1441695/LALAKERS_Hyperice_volt_plus.jpg  
Logo - https://mma.prnewswire.com/media/1441696/LALAKERS_Hyperice_logo.jpg  
Logo -  
https://mma.prnewswire.com/media/1441756/LALAKERS_Hyperice_court_logo.jpg  

Hyperice, the industry leader in recovery technology and pioneer of percussion, 
vibration, dynamic air compression and thermal technology, will provide the 
team with the full suite of Hyperice devices and technologies to optimize 
performance and accelerate recovery. The players will also be equipped with 
Hypervolt Plus percussion massager and Venom thermal and vibration lines 
courtside during games, in addition to customized HyperTanks at the UCLA Health 
Training Center. 

"I have been a die-hard Lakers fan as long as I can remember. When I started 
Hyperice, I sought out Lakers players and training staff to validate our 
technology early in the product testing and development phases," said Anthony 
Katz, Founder and President of Hyperice. "Some of those products, and their 
future iterations, would go on to become industry changing and brand defining. 
After working with the team for nine years, we are proud to make our 
sponsorship official with the premier franchise in the NBA."

"We are excited to be the first NBA team to be officially sponsored by 
Hyperice," said Lakers President of Business Operations, Tim Harris. "We are 
committed to giving our players access to the best tools and technology to help 
optimize their performance and recovery. Hyperice is the industry leader in 
this technology and we are thrilled to be able to provide our team with the 
latest and most advanced devices and equipment at both the UCLA Health Training 
Center and courtside at our games."

"Similar to the Lakers, Hyperice innovates at a pace that far exceeds the 
competition and I'm thrilled that the Lakers are the first NBA team on their 
roster," said Anthony Davis, Hyperice Investor.

About Hyperice
Hyperice is an Inc. 500 global recovery and movement enhancement technology 
company specializing in vibration, percussion and thermal technology. 
Hyperice's technology is used by the world's most elite athletes in 
professional and collegiate training rooms, as well as rehabilitation 
facilities and fitness facilities globally. Hyperice has applied its technology 
and know-how to industries such as fitness, esports, healthcare, massage, and 
workplace wellness. In March 2020, Hyperice acquired Normatec, innovators of 
cutting-edge dynamic compression systems, and in December 2020 acquired 
RecoverX, pioneers of intelligent thermal technologies, to deliver world-class 
performance and wellness solutions. For more information, visit 
www.hyperice.com. 

Media Contacts:
Hyperice
Ross Fenton, Jack Taylor PR
+1 415-722-3489
ross@jacktaylorpr.com 

Los Angeles Lakers 
Will Patterson 
+1 310-426-6009 
wpatterson@la-lakers.com 




SOURCE: Hyperice; Los Angeles Lakers 
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