Kenichiro Tomomori will continue the growth path of the European storage and security specialist Effective immediately, Mr. Kenichiro Tomomori will take over as Representative Director (daihyo torishimariyaku) of Swissbit Japan Co., Ltd. based in Tokyo. In his new role, Kenichiro will further promote Swissbit's business in Japan and use his expertise to expand local sales and application support activities. For more than 20 years, Swissbit has maintained its position as the only independent European manufacturer of highly reliable storage products for demanding industrial applications as well as security solutions for IoT-applications. Kenichiro brings over 20 years of experience in the semiconductor and electronics industry and joins Swissbit from Hyperstone, where he most recently served as Vice President Sales Asia. Flash memory controller specialist Hyperstone was acquired by Swissbit AG at the end of 2020. "We warmly welcome Tomomori-san to Swissbit. With his knowledge and experience of storage applications from the controller to the module, Tomomori-san will help us expand our support for existing and new customers in Japan. Since its inception in 2004, Swissbit has built excellent relationships with customers and channel partners in Japan. As a trustworthy provider of highly reliable storage and security products 'Made in Germany' we intend to increase our sales and support activities for the Japanese market," says Matthias Poppel, CSMO of Swissbit AG. "I am looking forward to my new role and thank the management for the trust they have placed in me. Over many years, Swissbit has built and strengthened its reputation for highly reliable, durable best-in-class products for the highest industrial demands. In combination with innovative solutions in the growth market for security and embedded IoT, Swissbit offers a unique portfolio that delivers exactly the right solution for the diverse requirements of its many customers, so I am excited to initiate and cultivate our business at full speed in Japan," adds Kenichiro Tomomori. Reliable Storage and Embedded IoT Solutions Swissbit develops and manufactures industrial-grade storage and security products "Made in Germany" with high reliability, long-term availability, custom optimization, and low total cost of ownership. The company combines its unique competences in storage and embedded IoT technology with its advanced packaging knowhow. All products are manufactured exclusively at Swissbit's state-of-the-art production facility in Berlin, Germany. As a result, Swissbit operates largely independently and positions itself as the European market leader for specialized NAND flash memory and embedded IoT solutions. Swissbit's storage range includes SSDs with PCIe and SATA interface such as mSATA, Slim SATA, CFast(TM), M.2 and 2.5" as well as CompactFlash, USB flash drives, SD Memory Cards, microSD Memory Cards and managed NAND BGAs like e.MMC. Security products are available in various application specific editions as USB flash drives, SD Memory Cards, and microSD Memory Cards. With the acquisition of flash controller specialist Hyperstone at end of 2020, Swissbit has deepened its value chain and technology competence and further strengthened its leading position as the only independent European manufacturer of memory and security products. Available images Images are available for download in printable format at: http://www.htcm.de/kk/swissbit - Cross reference: Picture is available at AP Images (http://www.apimages.com) - About Swissbit Swissbit AG is the only independent European manufacturer of storage and embedded IoT solutions for demanding applications. Swissbit combines its unique competences in storage and embedded IoT technology with its advanced packaging knowhow. This expertise allows our customers to reliably store and protect data in critical industrial, NetCom, automotive, medical and finance applications as well as across the Internet of Things (IoT). Swissbit develops and manufactures industrial-grade storage and security products "Made in Germany" with high reliability, long-term availability, and custom optimization. Swissbit's storage range includes SSDs with PCIe and SATA interface such as mSATA, Slim SATA, CFast(TM), M.2 and 2.5" as well as CompactFlash, USB flash drives, SD Memory Cards, micro SD Memory Cards and managed NAND BGAs like e.MMC. Security products are available in various application specific editions as USB flash drives, SD Memory Cards, and micro SD Memory Cards. Swissbit was founded in 2001 and has offices in Switzerland, Germany, USA, Japan and Taiwan. Swissbit owns the registered trademarks Swissbit(R) and Hyperstone(R). Since 2020, the independent investment firm Ardian is holding a majority stake in the company to support its growth. For further information, please visit www.swissbit.com Contact: Swissbit AG Marian Weber Tel: +49 172 854 88 26 Email: marian.weber@swissbit.com Source: Swissbit AG