Ataccama, a leading provider of self-driving data management and governance 
solutions, has announced the acquisition of Tellstory ( 
https://c212.net/c/link/?t=0&l=en&o=3076265-1&h=2786115028&u=https%3A%2F%2Ftellstory.cloud%2F&a=Tellstory 
), an innovative startup and easy-to-use data visualization platform that 
provides a unique, visually appealing, and engaging way to tell data-driven 
stories. The acquisition advances Ataccama's vision of giving businesses and 
data teams the ability to innovate at unprecedented speed while maintaining 
trust, security, and governance of their data. It enriches the flagship 
Ataccama ONE platform, completing the AI-powered data management and governance 
fabric with data visualization capabilities.

The companies share a strong cultural and technical compatibility, as well as a 
vision for democratizing access to data and improving data literacy in 
organizations. This compatibility was one of the key factors in the decision to 
acquire Tellstory. It will enable further development of Tellstory as an 
integral part of Ataccama ONE, ensuring that Ataccama users continue to enjoy 
the ease and advantages of a seamless, unified platform experience.

"Tellstory solves the problem of dashboards that are highly useful for analysts 
with specific, complex requirements, but painful for readers who are less 
skilled at configuring a BI tool, interpreting data, and finding critical bits 
of information. It visualizes data through data-driven stories, similar to a 
dynamic infographic. It leverages AI to provide active intelligence and data 
insights, selecting and highlighting the most interesting facts for the reader 
and recommending the optimal way to visualize them," says David Lazar, UX 
Designer of Tellstory.

Ataccama ONE Gen2 gives every user in a company the ability to easily find, 
understand, trust, and use their data assets. With embedded data profiling, 
data quality monitoring, and data previews, users are able to peek inside the 
data to understand if it's fit for the intended use, and if it can be trusted. 
Tellstory will take this experience to another level by providing rich data 
stories, relevant to a particular user or a team, on top of cataloged data 
assets. Data stewards will be able to add business context to the data, 
providing a deeper view into the business value of given data assets without 
the user ever leaving the platform. 

Tellstory will also provide intelligent reporting capabilities for data quality 
projects, making it easy to share customized data quality reports. Similar 
functionality will be available on top of master data management repositories.

"The tool's ability to intelligently select data elements and highlights to 
present fits perfectly with Ataccama's ambition to provide users with a 
self-driving experience in data management and governance. Tellstory's vision, 
aims, technology, and company culture are closely aligned to those of Ataccama, 
making it a good match for Ataccama at the company and product levels."

Terms of the deal were not disclosed. The entire Tellstory.cloud team and 
leadership has joined Ataccama as part of the product organization.

Tellstory will be launched as a multi-tenant tool with a free tier version 
available, along with the Ataccama ONE Gen2 GA release in March 2021. Later in 
the year, Tellstory will be integrated within the existing Ataccama ONE 
platform for a seamless user experience. It will enhance data exploration in 
the Ataccama Data Catalog and provide intelligent analytical capabilities on 
top of Ataccama ONE.

Ataccama's customers will see increased value and benefits, including: 

    -- Rich data asset visualization in the Data Catalog module,
       allowing data stewards to add business context to data and
       helping data consumers understand what data will best fit 
       their use case 

    -- AI-powered, advanced reporting and storytelling capabilities
       on top of data quality monitoring projects, allowing users
       to easily share and customize their data quality reports 

    -- Intelligent analytics on top of the Data Governance suite,
       providing data stewardship insights 

    -- The ability to create advanced analytical dashboards and
       stories on top of master data management repositories, and
       create custom reports
 
    -- Self-driving, visual data storytelling capabilities to
       enhance their existing BI & analytical landscape

To learn more about Tellstory and sign up for early access, visit 
www.tellstory.cloud.

About Ataccama

Ataccama reinvents the way data is managed to create value on an enterprise 
scale. Unifying Data Governance, Data Quality, and Master Data Management into 
a single, AI-powered fabric across hybrid and Cloud environments, Ataccama 
gives your business and data teams the ability to innovate with unprecedented 
speed while maintaining trust, security, and governance of your data. Learn 
more at www.ataccama.com.

Media Contact: Pamela Valerio, Communications Manager, press@ataccama.com

SOURCE  Ataccama