-- Continuing global expansion of Comscore's cross-platform measurement powered 
by Samba TV's first-party connected TV data in APAC region

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and 
evaluating media across platforms, today announced the expansion of its TV 
measurement footprint to Australia, driven by its partnership with Samba TV, 
the leading global provider of omniscreen advertising data and audience 
analytics. The new connected TV (CTV) measurement solution, launched last year 
in select European markets, has now reached this key market in the Asia-Pacific 
(APAC) region.

"We are delighted to be extending our TV measurement capabilities to 
Australia," said Bill Livek, CEO, Comscore. "As a leader in TV measurement in 
the U.S., we are in a unique position to harness our valuable data capabilities 
in partnership with Samba TV and create an unmatched measurement offer – across 
platforms and around the world."

Comscore's cross-platform smart TV measurement capabilities will enable 
advertisers in Australia to understand how to reach valuable audiences. Clients 
will be able to evaluate the impact of their advertising and its effectiveness 
at driving key outcomes. The new capabilities will also allow advertisers to 
access brand level competitive advertising insights as well as overall category 
insights, to understand the media landscape in Australia and APAC.

"Australia enjoys the largest per capita digital media spend in the world. As 
the media landscape and consumption patterns evolve faster than ever, it is 
imperative to add CTV measurement as a source of truth to the media industry in 
Australia," said Samba TV Co-founder and CEO Ashwin Navin. "We are excited to 
leverage our massive, global scale of smart TV data to augment the capabilities 
of leading measurement companies like Comscore to address the complexity of 
today's media landscape in Australia and APAC."

As a result of this partnership, notable clients have already commenced new TV 
measurement projects in Europe and now Australia. Comscore and Samba TV plan to 
continue expansion into additional regions throughout 2021.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and 
evaluating media across platforms. With a data footprint that combines digital, 
linear TV, over-the-top and theatrical viewership intelligence with advanced 
audience insights, Comscore allows media buyers and sellers to quantify their 
multiscreen behavior and make business decisions with confidence. A proven 
leader in measuring digital and TV audiences and advertising at scale, Comscore 
is the industry's emerging, third-party source for reliable and comprehensive 
cross-platform measurement.

About Samba TV
Samba TV enables the next generation TV experience powered by its first-party 
data, helping viewers engage with relevant media and empowering brand marketers 
to quantify that engagement. Samba TV's insights are built on the world's most 
comprehensive source of real-time viewership data across broadcast, cable, 
over-the-top, and digital media. Invented in 2011, Samba TV's ACR is integrated 
at the chipset level across 20 of the top Smart TV brands globally (the most in 
the industry) analyzing the content on screen in real-time, regardless of 
source. Samba TV delivers unbiased, comprehensive viewership data addressable 
through more than a billion devices around the world. The world's leading 
brands leverage Samba TV to quantify media investments and amplify them across 
all the screens we use to watch video. For more information, please visit 
www.samba.tv.

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SOURCE Comscore

CONTACT: Neil Ripley, Comscore, Inc., (646) 746-0579, press@comscore.com; For 
Samba TV, Katie North-Fisher, +1.408.506.4568, press@samba.tv