Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, March 01 2021 - 20:00
AsiaNet
50 years of BMW Group Cultural Engagement
MUNICH, Mar. 1, 2021 /PRNewswire-AsiaNet/--

Esther Mahlangu. Olafur Eliasson. Cao Fei. Kochi-Muziris Biennale. Hans Ulrich 
Obrist. Stefan Sagmeister. Jonas Kaufmann. Jeff Koons. Nadine Ghaffar. Munich 
Philharmonic. Sir Simon Rattle. Marc Spiegler. Teatro dell'Opera di Roma. Chris 
Dercon. Victoria Siddall. BMW Group receives congratulatory messages from the 
international cultural world, reflecting its diverse cultural commitment. For 
50 years and with over 100 initiatives in the fields of modern and contemporary 
art, classical music, jazz and sound as well as architecture and design, BMW 
Group is an integral part of culture globally.

It started with three large-scale paintings by Gerhard Richter commissioned by 
Eberhard von Kuenheim, then chairman of the board at BMW AG, in 1971. Since the 
opening of the four-cylinder building in 1973, the works titled "Rot", "Gelb" 
and "Blau" have been on display. Ilka Horstmeier, member of the Board of 
Management of BMW AG, Director of Human Resources and Labour Relations: "During 
times of rapid change, responsibility and reliability are of the greatest 
value. As is culture. For half a century now, we have established our 
international cultural commitment as long-term partners. At BMW Group, we 
believe that our arts cooperations are an integral part of our social 
sustainability." With its network of partners, BMW Group Cultural Engagement 
creates current narratives and connects people worldwide – both physically and 
virtually. Over five decades, BMW Group has been engaged in partnerships based 
on mutual respect and curiosity which makes its cultural commitment a reliable 
partner in the cultural field. BMW Group is grateful for a video campaign that 
shows congratulations arriving from around the world and presents them via 
social media throughout the year.

Further information, image and video material available at: 
www.press.bmwgroup.com 

Further information, image and video material available at: 
www.press.bmwgroup.com 

BMW Group Cultural Engagement:
Doris Fleischer
+49-151-601-27806
Doris.Fleischer@bmw.de; 

Daria Nikitina
+49-89-382-60340
Daria.Nikitina@bmw.de 
 
SOURCE: BMW Group
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