-- Two immediate acquisitions signal Keyloop's strong intent to change the game 
in automotive retail

Keyloop, a leading global supplier of technology solutions to the automotive 
industry, has today announced its acquisition of both RAPID RTC and enquiryMAX, 
bringing their first-rate lead aggregation, lead response, enquiry management 
and showroom applications into the Keyloop product portfolio.

Logo - https://mma.prnewswire.com/media/1444817/Keyloop_Logo.jpg

These are amongst the first actions Keyloop (formerly known as the 
International division of CDK Global) is taking since being acquired yesterday 
by Francisco Partners ( 
http://www.keyloop.com/en-gb/media-center/international-business-cdk-global-becomes-keyloop 
). These acquisitions represent Keyloop's serious commitment to developing an 
open platform that connects the automotive retail industry and transforms the 
car buying and ownership experience for the better, in partnership with both 
dealers and OEMs. 

The addition of these products will enable Keyloop to enhance its Sales and 
Marketing offering and develop new solutions around lead management and 
attribution, by combining the data from these products with its own Dealer 
Management Systems (DMS). 

RAPID RTC is headquartered in Winnipeg, Canada and is a provider of Digital 
Communication and Lead Management Solutions (LMS) to over 4200 dealer sites and 
partners with many leading OEMs. Glen Demetrioff, Founder and CEO of RAPID RTC, 
will be joining Keyloop as a member of its executive team. 

RAPID RTC's LMS brings rich capabilities to automotive retailers, including the 
ability to aggregate sales enquiries from over 300 channels and manage the 
customer interaction in the showroom with digital communication tools such as 
live chat, social media, text and video calls. 

enquiryMAX is headquartered in Leeds, UK and provides a showroom management 
solution to over 970 dealerships in the UK and Ireland. Some of the UK and 
Ireland's largest dealer groups are amongst their clients and they are also the 
chosen partner of several leading OEMs. 

enquiryMAX's showroom solution plays a key role in the effective management of 
customer enquiries, from capturing the sales lead at the outset of the buying 
journey, to building the deal and presenting the offer and vehicle handover. 
enquiryMAX is currently the largest partner from Keyloop's Partner Programme.

Tom Kilroy, CEO Keyloop, comments:

"We are delighted today to welcome RAPID RTC and enquiryMAX, two leading 
automotive technology providers, to the Keyloop family. We are very excited to 
include their outstanding lead management and showroom products in our customer 
offering. The combination of these products, together with Keyloop's leading 
DMS, will enable us to develop new solutions for our customers around lead 
measurement and attribution.

"We are also very excited to be able to demonstrate our promise to move quickly 
with the backing of our new owners, Francisco Partners. 

"Although Keyloop has acquired RAPID RTC and enquiryMAX, we remain committed to 
accelerating the development of the Keyloop Partner Programme. This will allow 
our dealer and OEM customers freedom of choice for their technology needs, 
whilst always benefitting from the added benefits of integration to the Keyloop 
DMS."

Glen Demetrioff, CEO, RAPID RTC comments:

"This marks another milestone for RAPID RTC and it's one I am absolutely 
thrilled about. Not only will it help shape the next phase of growth for RAPID 
RTC's lead management and communications platform, but collectively it will 
open the doors for what I believe will truly be a unique and transformational 
product offering in the automotive retail landscape. 

"I'm thankful and looking forward to joining Tom and the rest of the executive 
team at Keyloop as we continue to scale, innovate and connect the automotive 
retail industry."

Francisco Partners was advised by Paul Hastings LLP, Stikeman Elliott LLP, and 
Kirkland & Ellis as legal counsel, and Alvarez & Marsal's Transaction Advisory 
Group. UBS Investment Bank acted as exclusive financial advisor to RAPID RTC 
and Pitblado Law as legal counsel to RAPID RTC throughout the acquisition 
process. RAPID RTC was a portfolio company of Sageview Capital. RSM Corporate 
Finance LLP acted as exclusive financial advisor to enquiryMAX.

Click here 
(https://drive.google.com/drive/folders/1G3ZBNO8WedDk7yUfte-2c8h7GwkMRJxe ) for 
access to Keyloop's virtual press room, where you will find a range of assets 
to accompany this story (translated versions will be coming online throughout 
the week) including current press releases, FAQs, media backgrounder and logos.

Editor's Notes

About Keyloop

Keyloop's mission is to create and connect technology that advances the car 
buying and ownership experience in partnership with dealers and OEMs. It is a 
leading global provider of software solutions to the auto retail industry, 
serving approximately 16,000 dealer sites and most automotive manufacturers, in 
over 90 countries. Headquartered in the UK, Keyloop also has operations across 
EMEA and Asia. For more information, please visit www.Keyloop.com.

About RAPID RTC

RAPID RTC is a multinational digital communications company that specialises in 
automotive, serving over 4,000 retail and manufacturing clients. They focus on 
improving businesses' digital communications and customer engagement practices 
by seamlessly connecting online shoppers with salespeople in real-time, using 
their preferred channel. Their brand promise is to bring value to our clients 
by placing their customer at the core of everything we do. Through the right 
mix of technology and human interaction, we ensure a premium omni-channel 
customer experience throughout the online purchase journey. 

About enquiryMax 

enquiryMAX is a provider of leading automotive retail software. It works 
closely with individual dealerships, dealer groups and manufacturers utilising 
its sales lead management system to help implement a structured sales process, 
disciplines and display best practices. enquiryMAX's goal is to continually 
develop and deliver quality automotive software solutions that will make a 
difference to automotive retail businesses.

SOURCE  Keyloop