AWE2021 is rescheduled to take place at National Exhibition and Convention 
Center (NECC), Hongqiao, Shanghai, China on March 23-25, covering six 
exhibition halls, according to the announcement made by AWE Organizing 
Committee on March 5 (Beijing Time), 2021. 

To cooperate with the epidemic prevention management policy of Shanghai, AWE 
Organizing Committee spared no effort to communicate with relevant Shanghai 
authorities and exhibition halls to confirm its new venue and dates in shortest 
time possible. Despite the changes of venue and dates, AWE will still be full 
of highlights. Home appliance and consumer electronics giants including Haier, 
Hisense, TCL, Sony and Bosch will still be with AWE2021, which fully reflects 
their recognition of the value of AWE as a platform and their confidence in the 
prospects of AWE. 

With AWE2020 postponed to combine with AWE2021, this year's show will present 
innovative products and technical solutions developed in the past two years, 
covering traditional home appliances, consumer electronics, smart home, smart 
technology, 3C digital devices, and core components.

At AWE2021, innovations of AI applications, IoT technology, 5G technologies and 
more will be displayed, and home appliance manufacturers will present 
scenario-based smart home solutions instead of individual products. Plus, 
fashion elements will be incorporated into home appliances to meet the ultimate 
aesthetics of millennials and the Generation Z. At AWE2021, the vision for 
smart life in the new decade will be waiting for everyone to experience.

On the evening of March 23, AWE Livestream Night Show will be launched to 
further stimulate the consumption after Spring Festival and fuel home appliance 
and consumer electronics industry to grow. As the first of the industry, the 
live stream show will bring together hundreds of leading home appliance and 
consumer electronics enterprises to live stream simultaneously on multiple 
platforms including JD.com, Tmall.com and Kuaishou. During AWE2021, presidents 
of enterprises will endorse home appliances of the year to consumers in an 
immersive way along with celebrities, online celebrities as well as 
livestreaming celebrities.

As the first international heavyweight show of the field that comes back 
offline amid the pandemic, AWE2021 is expected to send a signal to the 
technical trends and consumption trends of the industry after the pandemic, and 
make an impact on the life philosophy and lifestyles of consumers.

Source: AWE

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