-- Marketers now able to seamlessly reach addressable, people-based audiences 
across the OpenX Exchange

OpenX and LiveRamp ( 
https://c212.net/c/link/?t=0&l=en&o=3088911-1&h=1668741642&u=https%3A%2F%2Fwww.liveramp.com.au%2F&a=LiveRamp 
) (NYSE: RAMP) today announced the expansion of their US partnership into 
Australia, providing local marketers with an improved way to reach audience 
segments on LiveRamp Authenticated Identity Infrastructure. As part of the 
integration, marketers will be able to increase their addressable reach and 
engage with their audiences across thousands of publishers' inventory, 
including web, in-app, and connected TV (CTV) through the OpenX exchange. 

Logo - https://mma.prnewswire.com/media/779897/OpenX_Logo.jpg 

Australian marketers are increasingly looking for audience targeting solutions 
that are comparable to what they can achieve with the walled gardens, and by 
partnering with LiveRamp and OpenX, they can create relevant, people-based 
audiences, and then activate these audiences at scale while respecting consumer 
privacy. 

The OpenX integration provides multiple ways for marketers to activate 
addressable, people-based campaigns with LiveRamp. Marketers may buy directly 
from demand-side platforms (DSPs) that have also integrated with LiveRamp 
Authenticated Identity Infrastructure, such as MediaMath or The Trade Desk, or 
work with their DSP of choice via an OpenX Deal ID. 

"Like the rest of the world, Australian marketers are looking for audience 
targeting solutions that are data-driven, reliable and scalable," said Mitch 
Greenway, director of ANZ for OpenX. "LiveRamp and OpenX have built a 
partnership that has already driven fantastic results for brands and agencies 
in other markets, and by expanding our work to ANZ, marketers here will now 
have what we believe is the one of the best possible ways to scale a 
people-based campaign. We know what kind of results this will deliver, and it's 
a great opportunity for marketers here to reduce their reliance on the walled 
gardens."

"We have already seen promising success partnering with OpenX across campaigns 
in the United States, and we look forward to scaling those efforts 
internationally in Australia," said Deb O'Sullivan, VP enterprise sales, 
LiveRamp ANZ. "With our solution now live and running in both markets, we 
further accelerate progress to help bridge the gap between media buying of the 
past and more performative media buying in the future."

Flaminia Sapori, head of partnerships at Matterkind, said, "Data-driven, 
people-based, audience targeting on the open web has come a long way in recent 
years and by working with solutions like LiveRamp Authenticated Identity 
Infrastructure, we're able to help our clients reach and engage their customers 
with a level of precision that drives real results. Global partnerships like 
the one being announced by OpenX give advertisers the ability to achieve 
additional scale and flexibility within a people-based environment which, as we 
look at sunsetting the cookie this year, will unlock even more value and 
opportunity for brands."

OpenX supports every publisher that is currently integrated with LiveRamp's 
Authenticated Traffic Solution (ATS). To date, more than 340 global publishers 
have signed on to ATS and LiveRamp applies identity to 22 billion biddable 
impressions per day. With the growing scale of LiveRamp's solution, Australian 
marketers will be able to end reliance on third-party cookies and maintain the 
ability to reach their audiences on premium, addressable inventory.

To begin activating campaigns without third-party cookies or other device 
identifiers today, reach LiveRamp at ATS@liveramp.com. Australian marketers 
interested in setting up a PMP deal with OpenX can reach out to oxanz@openx.com.

About OpenX
OpenX is a pioneering leader in advertising technology, helping create a world 
where the open web thrives. The company powers people-based marketing on the 
open web by enabling marketers to reach their target audience across OpenX's 
global network of publishers. OpenX works with more than 30,000 advertisers 
across every screen and device, reaching nearly one billion consumers - 
including a quarter billion unique consumers in the US - and processing more 
than one trillion transactions globally each day.

Media Contact: press@openx.com

SOURCE OpenX Technologies, Inc.