Country for PR: United States
Contributor: PR Newswire New York
Thursday, March 11 2021 - 06:00
AsiaNet
FICO Survey: 60% of New Zealanders Prefer to Use Digital Channels to Engage with their Bank During Financial Hardship
AUCKLAND, New Zealand, March 11, 2021 /PRNewswire-AsiaNet/ --

  -- Appeal of in-person branch banking fading fast post pandemic

Photo - 
https://mma.prnewswire.com/media/1452530/Social_Media_Graphic__Advancing_New_Experiences_in_Digital_Banking_final_Infographic.jpg


Highlights:

  -- 60 percent of New Zealand consumers prefer to use digital channels to
     engage with their bank during financial hardship. 
  -- 20 percent of New Zealanders prefer to communicate via their internet
     banking; 18 percent use their mobile banking app. 
  -- 33 percent of New Zealanders prefer to deal with just one primary bank
     with a further 42 percent saying that they 'somewhat agreed' this was
     their preference.

A recent survey by global analytics software firm FICO has revealed that 60 
percent of New Zealand consumers prefer to use digital channels to engage with 
their bank during financial hardship. The poll conducted in December 2020, 
during the height of the global COVID-19 pandemic, demonstrates the willingness 
of consumers to embrace digital banking and the opportunities that exist for 
banks to further develop their offering.

More information: 
https://www.fico.com/en/latest-thinking/market-research/advancing-new-experiences-digital-banking

The high level of internet penetration in New Zealand meant that 20 percent of 
New Zealanders preferred to communicate about hardship via their internet 
banking; 18 percent used mobile banking app; 11 percent communicated via email; 
9 percent preferred telebanking and 2 percent wanted to use virtual conference 
technology.

"The risk of infection and social distancing requirements made branch visits 
less appealing last year, accelerating a shift to digital banking channels 
globally," said Aashish Sharma, risk lifecycle and decision management lead for 
FICO in Asia Pacific. "Being able to deliver and manage numerous channels in 
line with customer preference and deliver a seamless and engaging experience is 
a challenge that is here to stay. Investment in customer management and 
communication tools that span these channels and product silos and can deliver 
personalization and improved decision making is key to making digital banking a 
success."

Customer attitudes to new technology from banks such as debt collection 
automation can yield some interesting preferences and behaviors.

"It is worth noting that during periods of hardship, some customers prefer to 
deal with the issue using intelligent, automated online services, such  as  our 
FICO(R) Customer Communication Services ( 
https://c212.net/c/link/?t=0&l=en&o=3090825-1&h=4179796014&u=https%3A%2F%2Fwww.fico.com%2Fen%2Fproducts%2Ffico-customer-communication-services&a=FICO%C2%AE+Customer+Communication+Services 
)(CCS) so as to avoid the embarrassment of talking to an agent about 
outstanding loans. If customers prefer digital channels during times of 
hardship, their most difficult time, it seems to me we can expect branch 
banking to continue its decline," explained Sharma.

Importance of maintaining banking relationships

Banks still have a data and relationship advantage when compared to fintech 
challengers. The survey revealed that across Asia Pacific, one in three 
consumers preferred to have all their banking needs serviced by one bank. In 
New Zealand this was also 33 percent, with a further 42 percent saying that 
they 'somewhat agreed' they would like to deal with just one primary bank.

"Managing multiple bank accounts or finance products with different lenders can 
often be a complex, time-consuming and costly process for the average banking 
customer," said Sharma. "Digital banking users today are looking for greater 
control and visibility of their financial position."

When asked about their willingness to try a fintech or challenger bank, 10 
percent of New Zealanders said that they were inclined to consider a competitor 
with a further 29 percent relatively open to the idea. 

"To consolidate and strengthen main bank engagement, lenders need to offer 
digital banking features that compete with the challengers to ensure the 
stickiness and viability of long-term customer relationships," added Sharma.

Most appealing reasons to switch banks

When asked about the reasons they would make the switch to a competitor, 16 
percent of New Zealand consumers said their number one reason would be to 
secure improved personalization and controls in their digital banking service. 
The poll defined this as the ability to view transaction history, update 
personal details, reset passwords and other such functions. Interestingly, 
personalization and control was also the top reason for switching across Asia 
Pacific (31%).

Other top switching drivers across Asia Pacific were; the ability to control a 
payment card (set transaction limits, lock/unlock); the ability to set up 
recurring payments; and improved security features such as biometrics and 
two-factor authentication.

FICO's Advancing New Experiences in Digital Banking survey was conducted in 
December 2020 using an online, quantitative poll of 5,000 consumers across ten 
countries and regions, carried out on behalf of FICO by an independent research 
company. The countries and regions surveyed were Australia, Hong Kong, 
Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and 
Vietnam.

About FICO

FICO (NYSE: FICO) powers decisions that help people and businesses around the 
world prosper. Founded in 1956 and based in Silicon Valley, the company is a 
pioneer in the use of predictive analytics and data science to improve 
operational decisions. FICO holds more than 195 US and foreign patents on 
technologies that increase profitability, customer satisfaction and growth for 
businesses in financial services, manufacturing, telecommunications, health 
care, retail and many other industries. Using FICO solutions, businesses in 
more than 120 countries do everything from protecting 2.6 billion payment cards 
from fraud, to helping people get credit, to ensuring that millions of 
airplanes and rental cars are in the right place at the right time.

Learn more at www.fico.com.

Join the conversation on Twitter at @FICOnews_APAC ( 
https://c212.net/c/link/?t=0&l=en&o=3090825-1&h=1656466931&u=https%3A%2F%2Ftwitter.com%2FFICOnews_APAC&a=%40FICOnews_APAC 
).

FICO is a registered trademark of Fair Isaac Corporation in the US and other 
countries.

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SOURCE: FICO

CONTACT: Neil Mirano, RICE for FICO, +65 3157 5680, neil.mirano@ricecomms.com; 
Saxon Shirley, FICO, +65 9171 0965, saxonshirley@fico.com