- Trubloq empowers customers and enables enterprises by curbing spam calls, 
messages

    Tanla Platforms Limited said today that the company is supporting 
enterprises in meeting the TCCCPR requirement to register content templates 
with the telecom regulator to ensure smooth flow of commercial communication 
between businesses and their customers. Trubloq, Tanla’s blockchain-based stack 
was built to solve the unsolicited commercial communication is in accordance 
with the TRAI Telecom Commercial Communications Customer Preference Regulation 
(TCCCPR). The SMS and OTPs, when sent by enterprises are checked against the 
templates pre-registered by them on this blockchain platform.

    Trubloq enforces regulatory requirements by empowering customers and 
enabling enterprises and regulators in curbing the menace of spam calls and 
messages. Customers can own, control, and manage commercial communication 
directed to them, safeguarding themselves from fraudulent SMS and calls. 
Enterprises that have registered their content templates enable an ecosystem of 
trust by making certain all commercial communication to their customers is safe 
from fraud and is delivered on time without any delays.

    Uday Reddy, Chairman & CEO, Tanla Platforms Limited said, “Tanla’s Trubloq 
is built for enterprises to enrich customer experience and create an ecosystem 
of trust in commercial communication. Towards this, Tanla is committed to 
support all enterprises in ensuring speedy adoption and compliance of the said 
regulation.”

    “Tanla is supporting the enterprises in complying with the TCCCPR 
requirement in registering their content templates for commercial 
communication. Tanla’s customer support, technology and leadership teams are 
hand-holding customers and have been working with them round the clock to 
ensure regulatory protocol is met with within the seven-day extension granted 
by the TRAI.” Uday Reddy added.

    Trubloq was launched commercially in September 2020 in response to the 
Telecom Regulatory Authority of India’s request to combat the widespread 
problem of unsolicited commercial communication, to protect user information, 
as well as the integrity of the telecom sector. Since the launch, the platform 
is operating at full efficiency. Tanla has onboarded more than 34,000 
enterprises and the DLT platform currently processes around 70% of A2P traffic 
in India, topping more than 1 billion interactions in a single day recently.


    About Tanla:

    Tanla Platforms Limited (NSE: TANLA; BSE:532790) transforms the way the 
world collaborates and communicates through innovative CPaaS solutions. Founded 
in 1999, it was the first company to develop and deploy A2P SMSC in India. 
Today, as one of the world’s largest CPaaS players, Tanla processes more than 
800 billion interactions annually and about 70% of India’s A2P SMS traffic is 
processed through its distributed ledger platform-Trubloq, making it the 
world’s largest Blockchain use case. Tanla touches over a billion lives 
carrying mission critical messages meeting the needs of the world’s largest 
enterprises. Tanla Platforms Limited is headquartered in Hyderabad, India and 
is expanding its presence globally.

    Logo: https://mma.prnewswire.com/media/627459/Tanla_Solutions_Logo.jpg

    Source: Tanla Platforms Limited