- Leading B2B commerce platform's latest investment round signals fast-changing 
wholesale and retail landscape 

NuORDER, the leading B2B e-commerce platform announces it has raised $45 
million in a round led by Brighton Park Capital and Imaginary Ventures. The 
funding is a testament to the acceleration of digital buying and selling over 
the past twelve months and signals future growth opportunities that exist 
within the multi-trillion dollar B2B market. 

This phase of investment will support NuORDER's continued growth and expansion 
within focus markets and enable the company to claim and transform commerce, 
finance, payments, data and discovery between brands and retailers within the 
global B2B marketplace.

Natalie Massenet, Co-Founder and Managing Partner of Imaginary Ventures and 
Founder of Net-A-Porter, will join as a board member and strategic partner 
driving European expansion and growth of the fashion and luxury retail markets. 
Managing Partner Mark Dzialga of Brighton Park Capital will also assume a seat 
on the board and contribute his expertise in helping companies execute against 
their global ambitions and within payments and marketplace. 

"I have seen first hand how slowly the fashion and retail industry adapts to 
change without a tipping point, and this past year has been another critical 
inflection point for many," said Natalie Massenet, Co-Founder and Managing 
Partner of Imaginary Ventures. "There has been much focus over the last few 
decades on the consumer end of retail, but little advancement in the ways the 
industry operates behind the scenes. NuORDER has built the much-needed 
technology to power wholesale, buying, merchandising and now payments, 
providing businesses with digital tools to work efficiently and profitably in a 
rapidly changing consumer and retail landscape. Imaginary Ventures is proud to 
back NuORDER and I am delighted to join the board of directors to help guide 
the company as it enters into this next phase of growth."

"NuORDER has digitally transformed the wholesale buying and selling process for 
leading global brands and retailers," said Mark Dzialga, CEO and Managing 
Partner of Brighton Park. "As the consumer landscape continues to evolve, this 
investment reflects Brighton Park's strong belief in NuORDER's talented team, 
and differentiated platform revolutionizing retail merchandising, payments, and 
visualization. We look forward to leveraging our investment expertise to 
support the company's long-term growth and success."

Since  2011, NuORDER has been solving real problems faced by the fashion, 
luxury, footwear, outdoor and sports industries. Through cutting edge 
technology and digital market tools including Virtual Showroom and a newly 
launched Payments offering, the company remains focused on creating greater 
efficiencies and revenue for its clients and the industry at large. Over the 
past twelve months, NuORDER has seen 125% growth driven by the effects of the 
pandemic and the need for businesses to digitize and streamline their 
processes, with 30% of GMV coming from Europe. Leading retailers including Saks 
Fifth Avenue, Nordstrom and Bloomingdale's conduct all of their buying and 
selling through NuORDER exclusively. This recent round of investment puts 
NuORDER on the path to setting a new standard for B2B commerce and driving 
innovation within the global marketplace.

"It's a pivotal time for the industry and more important than ever for NuORDER 
to deliver innovation to brands and retailers globally to help them succeed. 
The new capital allows us to accelerate our vision with key investments in 
product and engineering and we feel fortunate to have such a great set of 
partners championing and supporting our growth," said Olivia Skuza, Co-Founder 
and Co-CEO of NuORDER. "At a time when the B2B commerce landscape is evolving 
rapidly, we remain focused and are in a position to execute on our core mission 
of setting the global standard for commerce, discovery and payments and 
delivering the industry with a best in class solution through a single 
platform," added Heath Wells, Co-Founder and Co-CEO of NuORDER. 

For more information, please visit www.nuorder.com.

About NuORDER 
NuORDER is the leading B2B platform powering commerce and discovery. With 
innovative technology and data driving processes at its core, the platform 
creates greater efficiencies and a seamless and more collaborative buying and 
selling process for the world's leading brands and retailers. NuORDER delivers 
a global commerce solution offering Virtual Showroom technology, visual 
assortment and merchandising tools, payments and data integration. Connecting 
more than 3,000 brands and more than 500,000 retailers, the platform has become 
a global ecosystem driving discovery and marketplace. The platform was 
engineered with flexibility and scale in mind, processing over $40B in GMV. It 
empowers businesses of all sizes with enterprise-level technology on a global 
scale. Founded in 2011 by Heath Wells and Olivia Skuza, NuORDER is 
headquartered in Los Angeles with offices in New York City, Milan, London, 
Paris and Australia. Through fearless innovation and premiere service, NuORDER 
is revolutionizing B2B commerce. For more information, please visit 
www.nuorder.com  

About Brighton Park Capital 
Brighton Park is a Greenwich, CT-based investment firm that specializes in 
software, information services, technology-enabled business services and 
healthcare. The firm seeks to invest in companies that provide highly 
innovative solutions and to partner with great management teams. Brighton Park 
brings purpose-built value-add capabilities that match the unique requirements 
of each of its companies. For more information about Brighton Park, please 
visit www.bpc.com. 

About Imaginary Ventures 
Imaginary Ventures is a venture capital firm focusing on innovations at the 
intersection of retail and technology. Natalie Massenet and Nick Brown launched 
Imaginary Ventures in 2018 to invest in the tech-enabled brands and platforms 
that are changing the way we live by providing best-in-class products and 
experiences. In December 2020, Imaginary Ventures announced their second fund 
of $160 million to expand their dynamic ecosystem of brands, with a continued 
focus in new and untapped consumer markets primed for accelerated growth, 
diverse founders, and technology platforms that are redefining the retail 
landscape. For more information about Imaginary Ventures, please visit 
imaginary.co.

Media Contacts 
NuORDER 
Parise Sellitti / Megan Thomas 
PR Consulting  
NuORDER@prconsulting.net 

Brighton Park Capital 
Emily Claffey / Julie Rudnick 
Sard Verbinnen & Co 
BrightonPark-SVC@sardverb.com     

Imaginary Ventures 
Jenna Hoops / Kyrsten Stoll 
Derris 
Imaginary@derris.com  

SOURCE  NuORDER