Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, March 12 2021 - 16:46
AsiaNet
VIVAIA Launches a Free Trial Campaign for Brand New Collections to Invite More Public Participation in Sustainability
MIAMI, March 12, 2021 /PRNewswire-AsiaNet/ --

VIVAIA, a women's eco-friendly footwear brand, has launched a new round of the 
''Brand New Collections Free Trial'' campaign worldwide on March 12th, 2021.


As an eco-friendly brand, VIVAIA has committed to creating stylish, 
comfortable, and sustainable footwear for women. In this event, VIVAIA provides 
eight collections of its pre-launched Spring Summer 2021 New Arrivals, which 
are the breakthroughs in VIVAIA's previous categories and styles. 

"Our SS 2021 New Collection is inspired by women in different professions and 
lifestyles. We hope that we can offer more shoes of various styles for our 
customers to choose from, such as the mule Giselle suitable for a seaside 
holiday, elegant heels Emery and Della both for parties and daily work, and 
sneaker Evermore supporting hiking activities. Every woman can discover the one 
that suits their own lifestyle," said Jeff Evans, the Chief Designer of VIVAIA, 
"and in the meanwhile, we are eager to hear more feedback and suggestions from 
them, so that VIVAIA can achieve a better future. And that's why we launched 
this Free Trial campaign."

Application Link: https://bit.ly/3etr7kM

This is not the first time for VIVAIA to invite customers to experience their 
products. Last year, the brand conducted a similar campaign for their evergreen 
styles of flats, which got a lot of authentic feedback from 200 testers, and 
their support has helped to upgrade the products. And this time VIVAIA is 
recruiting 500 testers from all over the world.

"My favorite thing of all (and the reason I really wanted them rather than 
other brands) is that they are sustainable, preventing the plastic bottle from 
being broken down into microplastics and harming marine life." said the tester 
who participated in VIVAIA last free trial campaign.

The brand applies the unique 3D knit technology: extruding plastic bottles into 
threads to knit the shoe uppers. So far, VIVAIA has recycled 23,000 plastic 
bottles from the ocean. 

As a newborn brand, VIVAIA always sticks to its social responsibility of 
sustainability and focuses on creating a positive impact on both the world and 
the people. Therefore, they launch this free trial campaign and try to 
encourage more public to participate in the environment protection.

SOURCE:  VIVAIA

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=386435

   Caption: Application period from March 12th,2021, to March 24th,2021.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=386436

   Caption: VIVAIA Spring Summer 2021 New Arrivals

Translations

Japanese