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Contributor: PR Newswire Europe
Monday, March 15 2021 - 08:00
AsiaNet
Enterprise Ireland marking St. Patrick’s Day with over 50 virtual trade events across the world and launch of international Green Innovation campaign
DUBLIN, Mar. 15, 2021 /PRNewswire-AsiaNet/--

Ireland is turning the world green - and not just for St. Patrick’s Day

As the world turns green for St. Patrick’s Day (17th March),  Enterprise 
Ireland, the Irish Government’s trade and innovation agency and the number one 
VC in the world, today launched a green innovation international campaign 
‘Ready for a Green Future’. 
 
The trade agency will host over 50 virtual trade events across the world to 
engage international partners and support the growth of Irish enterprise 
internationally. Ireland’s Prime Minister, An Taoiseach, Micheal Martin, 
Ireland’s Deputy Prime Minster, An Tánaiste, Leo Varadkar and Ireland’s 
Minister for Trade Promotion, Robert Troy will be participating in the virtual 
events series with Enterprise Ireland clients and international partners across 
the US, Europe, UK, IMEA and Asia Pacific regions over the St Patrick’s Day 
period.

The global campaign ‘Ready for a Green Future’ focuses on the climate agenda, 
and as the world emerges from Covid-19 there is a need to build back better, 
prioritising sustainability and tackling the many environmental challenges that 
we face to deliver a green recovery.
  
The campaign showcases many world-leading Irish green innovators who are 
solving complex technical challenges and delivering sustainable and low carbon 
solutions to make renewable energy viable; reduce energy waste in our cities 
with smart technology; reduce agricultural waste and make construction cleaner.
 
Ready for a Green Future Campaign Video: https://youtu.be/2bfGAtoVsHI

Some Irish companies featured in the campaign include: 
- KEENAN’s innovative diet feeder technology is paving the way for farms of all 
sizes to become part of a circular economy as they maximise efficiency, 
eliminate waste, and significantly reduce emissions.
- CitySwift is combating the climate crisis by using data to strategically 
improve public transport, making the most sustainable modes of transport more 
efficient and user-friendly.
- Ecocem is addressing one of the world’s largest carbon culprits, cement, by 
manufacturing a greener cement alternative with reduced carbon emissions. 
- Ocean Energy is capturing and converting the power of waves into electricity 
having developed the world’s largest capacity floating wave energy device.

Launching the campaign today, Leo Varadkar, Ireland’s Deputy Prime Minister, 
Tanaiste and Minister for Enterprise, Trade and Employment said: “St Patrick’s 
Day is the day the world turns green as we come together to celebrate our 
national holiday. It’s also a great opportunity to showcase Ireland’s green 
innovators and the positive contribution they are making to industries across 
the world.
 
“Moving away from fossil fuels and decoupling emissions from economic progress 
is the biggest challenge facing this generation. Ireland is fully committed to 
playing its part in the global effort. We are committed to reducing emissions 
by 7% on average by 2030 and to achieve net-zero emissions by 2050.  Enterprise 
Ireland’s Ready for a Green Future campaign highlights some of the Irish 
companies who are the early movers, the trail blazers who have sustainability 
at the core of their business. This St. Patrick’s Day is the perfect time to 
showcase these green innovators and the positive contribution they are making 
to industries across the world.” 

Video message from Ireland’s Deputy Prime Minister Leo Varadkar, launching the 
campaign https://youtu.be/Qs8AGMoB4-s

Julie Sinnamon, CEO of Enterprise Ireland, said: “Supporting Irish companies to 
reduce their carbon footprint and capitilise on opportunities emerging from the 
low-carbon transition is a key strategic priority for Enterprise Ireland.  As 
Irish businesses recover from the impact of Covid-19 we need to also build 
resilience and work with researchers and innovators to ensure Irish companies 
are fully prepared and have the capabilities in place to meet the challenges of 
climate change and the substantial changes required across society to meet 
national and EU emissions targets, new standards, changing consumer and buyer 
preferences. 

“Research, innovation and new technologies will play a vital role in enabling a 
greener future and at a time where there is a strong focus on a green recovery 
across the world, across the European Union and in Ireland. This St. Patrick’s 
Day we are showcasing some of Ireland’s best green innovators and key actors in 
our research and innovation ecosystem, who are enabling industries such as 
agriculture, construction and transport be more sustainable, making buildings 
greener, cutting pollution and supporting renewable energy production.”
 
Ireland has been ranked 5th in the (MIT Technology Review) Green Future Index 
2021, an index of 76 countries on their progress and commitment towards 
building a low carbon future. It measures the degree to which their economies 
are turning towards clean energy industry, agriculture and society through 
investment in renewables, innovation and green finance. 

The 10 Irish green innovators featured in the Ready for the Green Future 
campaign are: 

- Abbey Machinery 
[https://irishadvantage.com/success-stories/abbey-machinery-a-vision-for-a-green
-future/] is supporting reduced carbon emissions with innovative farming 
technologies.

- Keenan 
[https://irishadvantage.com/success-stories/keenan-a-vision-for-a-green-future/]
 is promoting sustainability in farming with advanced, efficient diet feeders.

- CitySwift 
[https://irishadvantage.com/success-stories/cityswift-a-vision-for-a-green-futur
e/] is combating the climate crisis by using data to strategically improve 
public transit.

- Cygnum 
[https://irishadvantage.com/success-stories/cygnum-a-vision-for-a-green-future/]
 is offering savings in the embodied energy of new builds with automated timber 
frame construction methods.

- Davra 
[https://irishadvantage.com/success-stories/davra-a-vision-for-a-green-future/] 
is partnering with companies to use data for improved efficiency and 
environmental safety.

- Ecocem 
[https://irishadvantage.com/success-stories/ecocem-a-vision-for-a-green-future/]
 is improving and promoting the use of a greener cement alternative.

- GridBeyond 
[https://irishadvantage.com/success-stories/gridbeyond-a-vision-for-a-green-futu
re/] is enabling cost-effective decarbonisation through advanced energy 
intelligence.

- Hanley Energy 
[https://irishadvantage.com/success-stories/hanley-energy-a-vision-for-a-green-f
uture/] is providing customized, efficient energy solutions to the world’s most 
power heavy industries.

- Ocean Energy 
[https://irishadvantage.com/success-stories/oceanenergy-technology-a-vision-for-
a-green-future/] is capturing and converting the power of waves into 
electricity through unique technology.

- XOCEAN 
[https://irishadvantage.com/success-stories/xocean-vision-for-a-green-future/] 
is operating an uncrewed, carbon-friendly vehicle to collect marine data with 
1,000 x fewer emissions than an ordinary vessel.

For more visit: Ireland: Ready for a Green Future - The Irish Advantage 
[https://irishadvantage.com/ireland-ready-for-a-green-future/]

For reference, please contact: 
Marika MacCarvill, International PR & Communications, Enterprise Ireland 
marika.maccarvill@enterprise-ireland.com

About Enterprise Ireland 
Enterprise Ireland is the Irish Government’s trade and innovation agency and 
ranked first in the world of VC investors. 

Enterprise Ireland is responsible for the development and growth of Irish 
companies in global markets.
 
We invest in the most innovative Irish companies through all stages of their 
growth and connect them to international customers across multiple industries.
Our goal is to build successful, long-term business relationships between 
international companies and Irish partners.

With 40 offices worldwide, Enterprise Ireland’s teams of industry experts 
consult with international businesses to understand and solve their business 
needs.

Pitchbook’s 2020 Global Annual League Table has ranked Enterprise Ireland 1st 
in the world and 1st in Europe of venture capital investors.
 
Pitchbook is a leading Venture Capital (VC) and Private Equity Investment 
Platform, ranking the most active global investors by VC deal count. In 2019 
Pitchbook ranked Enterprise Ireland first in Europe and second globally.
 
Enterprise Ireland invests in innovative Irish companies driving change across 
industries worldwide. 

Video - https://www.youtube.com/watch?v=2bfGAtoVsHI  
Video - https://www.youtube.com/watch?v=Qs8AGMoB4-s  
Photo - 
https://mma.prnewswire.com/media/1455309/Enterprise_Ireland_Leo_Varadkar.jpg

Source: Enterprise Ireland
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