AppGallery new UI will look to streamline the user journey while allowing for 
curation of personalised content 



HUAWEI AppGallery, the official app market for Huawei devices, today unveiled 
its brand new user interface (UI) for the Asia Pacific (APAC) region. The new 
design promises to facilitate a more intuitive navigation experience, while 
streamlining its search-to-installation user journey by increasing the 
editorial content on its platform. In addition, the update will also look to 
introduce personalised content through its location-based app curation.

The unveiling of the new interface comes at a time when the HUAWEI AppGallery 
ecosystem continues to show rapid growth. To date, Huawei's official app market 
has over 530 million active global users, with over 2.3 million partner app 
developers across the globe.

"The HUAWEI AppGallery ecosystem has shown exponential growth since its launch 
in April 2018, and is now one of the top three app markets globally." Said 
Shane Shan, Director of Asia Pacific Huawei Consumer Cloud Service. "The 
revamped AppGallery layout emphasises ease-of-use, and users can expect more 
editorial content such as in-depth reviews, Editor's Choice and thematically 
curated app series that can help in the discovery of useful apps, while also 
giving more context before download."

With a bolder design approach, the improved interface sees the use of large 
image cards to replace app thumbnails on its gallery for easier browsing. In an 
effort to increase the content relevancy, AppGallery also offers app 
recommendations based on users' location and profile. 

Mobile gamers will be delighted to find a separate Games tab, for a more 
focused search experience. Moreover, users can discover the latest game reviews 
and ratings through featured cards such as "New Games We Love", "Game of the 
Week", and "Top Rated Games". 

With this latest iteration, HUAWEI AppGallery will launch exclusive promotions 
for its users. Users simply need to complete tasks such as daily clock-ins, app 
downloads and perform in-app purchases to stand a chance to win rewards such as 
cashback, free in-app items, coupons, Huawei products and more. 

The AppGallery's latest UI will be automatically updated on all Huawei 
smartphones within selected APAC regions starting from 15 March 2021 for users 
to enjoy its enhanced user experience.

Visit https://bit.ly/38Ehj3W to experience the AppGallery new UI.

Source: Huawei Mobile Services  

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   Caption: HUAWEI AppGallery, the official app market for Huawei devices, 
unveiled its brand new user interface (UI) for the Asia Pacific (APAC) region. 
The improved interface sees the use of large image cards for easier browsing. 
Users can also expect more editorial content such as in-depth reviews, Editor’s 
Choice and thematically curated app series to streamline its 
search-to-installation user journey