Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, March 16 2021 - 15:46
AsiaNet
Melbourne's New Way to Stay Launched by Scape Australia
MELBOURNE, Australia, March 16, 2021 /PRNewswire-AsiaNet/ --

Scape Australia, the largest owner-operator of student accommodation nationally 
with almost 25,000 student rooms in operation and under development worth over 
$5bn, has taken the insights and learnings from student accommodation and 
applied its global experience to launch a new way to live, work and stay with 
'Scape Living' at Aurora in Melbourne's CBD. 

Scape has reimagined CBD living with new spaces and service offerings. As a 
global leader in pioneering accommodation solutions, Scape has developed 
another unique product for the Australian market. Already delivering innovative 
accommodation experiences for students and the academic community to engage and 
thrive, Scape Living at Aurora is further extending this design excellence and 
unique collider-space proposition to a wider urban demographic. 

The Scape Living concept is the first in a pipeline of developments that will 
reach the young professional market, the entrepreneur's, the creators, makers 
and game changers. Those who want city access and amenity, at an affordable 
price and the flexibility to stay a week, a month or a year. Gone is the bond 
and so too the obligation to sign up for a predefined term of 12 months or 
longer.

"Scape are responding to a significant market need. How people live, work and 
holiday has changed. We're seeing a lot of focus on 'build to rent' (BTR) and a 
real shift in city living demands. Scape Living at Aurora delivers an 
accommodation solution without the commitment demanded by the rental market or 
the price tag of the hotel market. We live in an economy where people can 
access pretty much anything at the click of a button. That's why we have 
created a 'life, a la-carte' for our guests (short & long term) to build their 
own experience. They should be able to live the way they want with flexibility 
at the core."  Scape CEO, Anouk Darling.

Scape Living at Aurora is in the heart of Melbourne's CBD situated in the most 
connected residential and mixed-use tower in the City with a fit-out and design 
ethos representing Scape's commitment to the Australian creative class and it's 
up and coming designers. There are many local collaborations with aligned 
sustainably conscious companies including furniture by eco-friendly, Jardan, to 
the beautiful bed linen by InBed Store. The soft furnishing accessories are 
designed by Pony Rider and Melbourne based Ink&Water have supplied the bathroom 
amenity, completely vegan and paraben free. 

The welcoming team at Scape Living are 'Lifestyle Jugglers,' adept at 
pre-empting and responding to any guests needs 24/7. There are check-in options 
from 'stock my pantry' to 'laundry day' and guests have access to the pool 
terrace, gym, library and private cinema room, perfect for a girl's night in, a 
Netflix binge fest with friends or the footy finals with mates. Scape have 
considered every aspect of living required in the studio, one- and two-bedroom 
apartments that are available. Even the check-in and out can happen at any hour 
and depart at any time of day, changing the way we engage with accommodation in 
our cities. Guests are welcome for short, mid and long stays. In a time when 
lifestyles are shifting at a moment's notice, Scape have quickly responded to 
the demands of the market with the ultimate flexibility in lifestyle.

Scape Living at Aurora is a 'Live All In' concept that is new to our market, 
where design-style, meets life-style. 

Source: Scape Group Australia