The 129th China Import and Export Fair (Canton Fair) will once again be held 
online from April 15-24, 2021. The 10-day virtual exhibition will continue 
leveraging its leading digital platform to create new opportunities for global 
companies, support smooth operation of the industrial and supply chains and 
empower trade partnerships.

The 129th Canton Fair will correspond with the previous exhibition in terms of 
exhibition sections and product categories – 50 exhibition sections covering 16 
major product categories will be set up online, with 6 main themes in the 
International Pavilion of the exhibition. 

All exhibition zones will go live simultaneously on opening day, covering 
product exhibition, supply and sourcing match-making, cross-border e-commerce 
and more, as the Canton Fair continues to offer premium cloud services 
including information display, real-time communication, negotiation 
appointment, and live-streaming marketing.

To consolidate and expand the achievements of national poverty alleviation, the 
129th Canton Fair will establish a special zone for rural revitalization to 
help the regions that just eradicated poverty to open up the international 
market.

"With the experience of hosting two virtual exhibitions, the 129th Canton Fair 
will further optimize the functions of the platform to improve convenience and 
service and facilitate successful trading between the exhibitors and buyers. To 
help companies lower their operational costs, the Fair will continue to waive 
exhibition fees and any charges on the cross-border e-commerce platforms that 
participate in the event simultaneously. We hope everyone can join us online to 
seek new opportunities and mutual development," the China's Ministry of 
Commerce said.

All of the nearly 25,000 exhibitors can upload company and product information 
in the form of pictures, videos, 3D, VR and more. After registering in advance, 
companies will also be able to optimize live-streaming resources to support 
their marketing and communication strategies.

The Canton Fair will ensure the privacy of B2B trading and allow both buyers 
and sellers to communicate and complete orders via a third-party tool of their 
choosing. Canton Fair's platform will also provide links of video conferencing 
and social networking to make communication easier.

Last year's 128th session welcomed buyers from a record-breaking 226 countries 
and regions, a truly diversified and international buyer origin mix.

https://www.cantonfair.org.cn/en/ 

Source: Canton Fair

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   Caption: The 129th Canton Fair Prepares for a Virtual Return from April 
15-24, 2021