Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, March 24 2021 - 23:00
AsiaNet
Fishawack Health unveils an unrivaled global market access and HEOR offering with the acquisition of PRMA Consulting
LONDON, March 24, 2021 /PRNewswire-AsiaNet/ --

- Fishawack Health bolsters its strong strategic offering by acquiring PRMA 
Consulting – a global market access and HEOR consulting leader with significant 
expertise in US, EU, and Asia-Pacific markets

Leading life science commercialization partner Fishawack Health ( 
https://fishawack.com/ ) has acquired PRMA Consulting ( 
https://www.prmaconsulting.com/ ), a premier global market access and health 
economics outcomes research (HEOR) consultancy with offices across Europe, 
Asia, and the US.

Photo - https://mma.prnewswire.com/media/1471132/Fishawack_Health_Picture1.jpg

The acquisition bolsters Fishawack Health's strong strategic offering, adding 
deep expertise in Asia-Pacific and European markets to complement the company's 
existing market access offering in North America. Fishawack Health now offers 
one of the industry's leading market access and HEOR capabilities, spanning the 
globe.

"We're delighted to welcome PRMA Consulting to our group – our third 
acquisition of 2021," Oliver Dennis, Fishawack Health Co-founder, and CEO, 
said. "PRMA Consulting brings extensive global market access, HEOR, and disease 
area expertise, making them an important addition to our Consulting business 
unit. By acquiring best-in-class organizations like PRMA Consulting, we are 
continuously developing agile, integrated, and tailored solutions that ensure 
we're one step ahead of our client's complex and evolving needs across the 
product lifecycle – from laboratory assets to launch and beyond."

For more than a decade, PRMA Consulting has shaped the future of market access 
with an industry-leading strategic offering and award-winning, cloud-based 
digital applications that unlock and optimize product value – the PRMA 
Healthcheck(R), PRMA Navigator(R), PRMA Tracker(R), and PRMA Access 
Accelerator(R). Fishawack Health intends to make these solutions available to 
all existing clients.

Fishawack Health Head of Consulting, Fred Bassett, said: "Our goal at Fishawack 
Health is to give clients access to highly-experienced experts who provide 
strategic direction, helping to make decisions that matter across the 
development and commercialization of portfolios, products, and services. The 
PRMA Consulting team shares our passion for solving the most complex and 
challenging healthcare problems in fast-evolving markets. We're delighted to 
add a team of market access and health economics strategists with deep 
specialism in HEOR, healthcare technology assessments, pricing, and 
reimbursement processes."

David Sykes, Founding Partner at PRMA Consulting, explained: "We are excited 
about the opportunity of joining Fishawack Health and building out the leading 
global value, evidence, and access group. We were drawn by our shared culture 
and values and the ability to tap into existing complementary Fishawack Health 
resources, which will help us provide our clients with an even better 
experience.

"As the pace of clinical development accelerates and the responsibilities 
between medical, commercial, access, and HEOR merge, we see a huge opportunity 
to develop market-leading integrated and cross-functional service offerings for 
our clients.

"We would like to thank our clients for helping us achieve this important 
milestone. I would also like to recognize and thank the wonderful team at PRMA 
Consulting who have helped us to be so successful. As our journey progresses, 
we remain focused on partnering with clients to help them enable faster patient 
access to therapies that improve health outcomes."

About Fishawack Health 
Visit: www.fishawack.com

About PRMA Consulting 
Visit: www.prmaconsulting.com  

Advisers involved in this transaction included: 
KPMG Manchester acted on behalf of Fishawack Health for financial and tax due 
diligence; Craig Scott and Elan Iorwerth, Hill Dickinson (Liverpool), together 
with Jamie Mercer and Lyle LeBlang, Sheppard Mullin (San Diego), and Allen & 
Overy (London) provided legal support; and EY provided tax advice. 
PricewaterhouseCoopers acted on behalf of PRMA Consulting for corporate 
finance. Charles Russell Speechlys LLP provided legal support and due 
diligence, and Marcussen Consulting LLP provided Tax advice and due diligence.

SOURCE:  Fishawack Health

CONTACT:  Natasha Cowan, Corporate Communications Manager, Fishawack Health, 
+44-020-3328-1840, natasha.cowan@fishawack.com, or Heather Brucker, Corporate 
Communications Manager, Fishawack Health, +1-215-837-3111, 
hbrucker@fishawack.com; or Jayne Sykes, Partner, PRMA Consulting, +44 (0) 
1252-786284, jsykes@prmaconsulting.com
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