Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, March 24 2021 - 13:00
AsiaNet
Verve Group Expands Internationally With Launch of Operations in Japan
TOKYO, March 24, 2021 /PRNewswire-AsiaNet/ --

Verve Group (http://verve.com/ ), a global brand performance ad platform 
connecting brands and publishers to people in real time, has launched 
operations in Japan, appointing Suguru Aida to the role of Head of Japan as 
part of its international growth strategy. 

Logo - https://mma.prnewswire.com/media/1472292/Verve_Logo.jpg

Verve Group has been rapidly growing since its inception last year, following 
the acquisitions of Verve, PubNative, Platform161, and more recently, Nexstar 
Digital's video advertising technology platform (formerly known as LKQD).

Verve Group's launch in Japan signifies its commitment to serve local 
advertisers, brands, and agencies, backed by an experienced team on the ground 
with a strong understanding of the advertising ecosystem in the country. 

Headquartered in Carlsbad, USA, the company delivers unmatched results for 
marketers globally, with access to 1.4 billion unique devices worldwide through 
direct integrations to over 4,000+ apps and publishers. Verve Group's offerings 
include programmatic branding and user acquisition campaigns, unique audience 
targeting capabilities, and support across all digital channels, including the 
expanding digital out-of-home (DOOH) advertising market. 

DOOH, in particular, is witnessing exponential growth this year due to its 
popularity amongst brands for the Olympic Games scheduled later in 2021. Verve 
Group's access to premium DOOH supply partners places it in good stead for 
delivering unparalleled experiences to consumers by combining data and engaging 
creatives. 

"I'm looking forward to introducing Verve Group's solutions to the Japanese 
market," said Suguru Aida, Head of Japan. "We are in a good position to give 
advertisers, brands, and agencies in Japan access to unique inventory, global 
audiences, and market-leading solutions for brand and performance advertising." 

"Verve Group's access to global and local supply can help marketers in Japan 
looking to grow their businesses. With omnichannel capabilities across mobile, 
desktop, connected TV, and digital out-of-home, marketers can benefit from a 
holistic campaign strategy through a variety of programmatic strategies," added 
Aida-san.

"Japan has always been an important market for Verve Group. As part of Media 
and Games Invest plc (MGI) -- Verve Group's parent company -- we have been 
working with local advertisers and publishers for many years," said Sameer 
Sondhi, Chief Revenue Officer at Verve Group. "We are excited to further expand 
our presence in the market with a wider omnichannel offering by bringing our 
exclusive inventory to local brands and advertisers while also sharing our 
international experience in helping businesses scale programmatically."

About Verve Group
Verve Group is a global brand performance ad platform connecting brands and 
publishers to people in real time. Its in-app data platform provides a 
brand-safe and transparent programmatic and managed-service solution by 
overlaying location-contextual audiences onto premium enriched global and local 
supply for brand performance campaigns. Verve Group is trusted by top Fortune 
500 global digital brands with direct connections to over 4,000 premium 
publishers and apps worldwide. Verve Group is part of Media and Games Invest 
(MGI) and has an international presence of over 200 employees in 25+ offices 
globally, spanning the Americas, Europe, Asia, and Oceania. Learn more at 
www.verve.com. 

Contacts:
press@verve.com

SOURCE Verve Group
Translations

Japanese