"The holding of EURO 2020 in June this year as scheduled will be the first 
large-scale sports event after the coronavirus pandemic, which will definitely 
cause a 'retaliatory' audience rating, with amazing explosive power". On March 
24, at the Hisense Customer Conference and EURO 2020 Strategic Release 
Conference held in Shanghai, China, Tang Qian, Deputy General Manager of the 
Brand Management Department of Hisense Group, officially launched the strategic 
marketing theme of EURO 2020 for China: "Hi Champion".

Hi, the abbreviation of Hisense, aims to pay tribute to consumers and partners; 
the Champion not only explains Hisense's leading advantages and market position 
in major categories and industries, but also Hisense's persistence and firmness 
of champion quality and champion technology.

On the same day, Hisense also officially launched the new matrix of customized 
TV U7 for the 60th anniversary of the EURO in the world. Fisher Yu, the 
President of Hisense Visual Technology, has announced that the Hisense U7 
series TV is to become the world's largest selling item TV in history, becoming 
a generation of classics and legends.

Hisense U7G-PRO is the world's first ULED XDR TV with 5 times the dynamic range 
of ordinary TV and a peak brightness of up to 1633 nits, representing the 
highest level of 4k TVs in the world. Meanwhile, the new Hisense U7 TV will be 
equipped with a new generation of image processing chip--the Digital Video 
Processing Chip U+ Super Picture Quality chip, from the scene to the target 
metadata processing, the performance is 100% better than the third generation. 

As a tournament-grade flagship TV, the Hisense U7G Pro series supports 
technologies such as AI Green Field, Do Not Disturb Mode, AI Viewing, 
Multi-view Viewing and Picture-in-Picture Viewing to assist fans to watch the 
game immersively.

The U7, the champion item of the EURO 2020, is seen by the Chinese home 
appliance industry as a major upgrade in the comprehensive strength of 
hardware, picture quality chips and light control capabilities. Hisense U7G 
series new TV has been officially pre-ordered.

From 2016 to 2018 to the EURO 2020, Hisense has continued to sponsor top 
sporting events, which is unprecedented among Chinese companies. In 2020, 
Hisense's overseas revenue was RMB 54.8 billion, increased by 18.6% YOY.

In 2021, the core of Hisense's "Integration of Brand and Sales Growth" strategy 
is to leverage the marketing of top international events and focus on the sales 
of core item products. Previously, Coca-Cola, Samsung, Sony and other top 
global brands have risen rapidly from "national companies" to "global 
companies" through sponsoring top events.

SOURCE  Hisense