- Fusion between Jomon Period Sites and Japan's Pop Culture -

The Aomori Prefectural Government released a music video dubbed "JOMON" on 
February 20 in collaboration with the local pop group "RINGOMUSUME" (literally 
meaning "Apple Girls"). Aomori Prefecture hosts 8 out of a total of 17 Jomon 
Period (13,000 to 400 BCE) sites, which the Japanese government recommended as 
a UNESCO World Cultural Heritage candidate for 2021.

Photo1: 
https://kyodonewsprwire.jp/prwfile/release/M106462/202103152288/_prw_PI1fl_ol9Ti49h.jpg


Photo2:
https://kyodonewsprwire.jp/prwfile/release/M106462/202103152288/_prw_PI2fl_hSQq32Px.jpg


URL: https://jomon-japan.jp/en/

The music video conveys the charms of the Jomon Period sites with images of 
stunning beauty, including those of clay figurines and jades, among other 
items, as it features the pop group "RINGOMUSUME," wearing Jomon-inspired 
costumes, singing the tie-in song "JOMON," and dancing on stage at Jomon Period 
archaeological sites in Aomori Prefecture.

The cluster of Jomon Period archaeological sites represents a prehistoric 
cultural heritage characterized by the coexistence between human beings and 
nature for more than 10,000 years -- a rare development in world history. The 
Aomori Prefectural Government believes that the music video will provide many 
inspirations for people's efforts toward a sustainable and better world in 
modern times.

Music video is available on YouTube.
(https://www.youtube.com/watch?v=_k_KFMJhU1M)

Furthermore, the "Jomon Tanken Musume (Jomon Explorer Girl)" video, which 
introduces the values and charms of the 8 sites in Aomori Prefecture from a 
unique viewpoint, is available on the same channel. The video is accessible at 
the following address:
YouTube 
(https://www.youtube.com/playlist?list=PLbbPMvqC2reaLXgYUT_CqdU7EesL4Kh_w)

Mr. Shinya Tada, who wrote and composed the campaign song "JOMON," has also 
been engaged in songwriting for the popular Japanese boy band Arashi, the 
Japanese pop group AKB48, and others.
(http://lifetonemusic.com/creators/tadashinya)

RINGOMUSUME (http://ringomusume.com/) is intended to help promote regional 
revitalization in Aomori Prefecture. The group, aimed at energizing the primary 
industry through entertainment, has been attracting attention as a leading 
regional pop group in Japan.

The Jomon Prehistoric Sites in Northern Japan
The group of Jomon Period archaeological sites of northern Japan, which 
consists of 17 sets of sites in Hokkaido, Aomori, Iwate, and Akita prefectures, 
is a precious cultural heritage that has passed down to the present day the 
lives and spiritual culture of the people who lived on gathering, fishing, and 
hunting for more than 10,000 years in the preagricultural period. The group of 
those archaeological sites is seeking approval in 2021 by the UNESCO World 
Heritage Committee to be inscribed on the World Cultural Heritage list.

Official website (English)
https://jomon-japan.jp/en/ 


Source: Aomori Prefectural Government