-- Partnership to Accelerate Global Product Expansion and Innovation in CTV

TripleLift ( 
https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=1895546920&u=https%3A%2F%2Ftriplelift.com%2F&a=TripleLift 
), one of the largest advertising technology platforms in the world, announced 
today it has signed a definitive agreement to receive a majority investment 
from Vista Equity Partners ( 
https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=2142214192&u=http%3A%2F%2Fwww.vistaequitypartners.com%2F&a=Vista+Equity+Partners 
). Vista, a leading global investment firm focused on enterprise software, data 
and technology-enabled businesses, will help drive further innovation across 
TripleLift and accelerate global growth.

Logo - https://mma.prnewswire.com/media/1476042/TripleLift_Logo.jpg

"We have developed into a leader in the advertising technology space and are 
excited about our next chapter," said Eric Berry, Co-Founder and CEO of 
TripleLift. "When looking for an investment partner, we placed a premium on a 
deep understanding of ad tech and a willingness to lean into developing our 
portfolio of innovative, high-growth products. Vista is that partner."

Founded in 2012, TripleLift is driving the next generation of programmatic 
advertising by inventing new ad formats and building two-sided marketplaces 
that deliver monetization to publishers around the world. The company rose to 
prominence as the leader in Native programmatic advertising, expanded its 
offerings to display and video, and is now commercializing breakthrough 
products in Connected TV ( 
https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=2215093013&u=https%3A%2F%2Ftriplelift.com%2Fott%2F&a=breakthrough+products+in+Connected+TV 
). TripleLift works with over 80% of the comScore 100 publishers, 100% of the 
Top 20 Demand Side Platforms (DSPs) and 100% of the AdAge Top 100 advertisers. 
Last year, TripleLift handled over 40 trillion ad transactions across desktop, 
mobile and connected television.

"TripleLift is a next generation ad tech company that has successfully 
identified and developed multiple new markets since its inception," said 
Michael Fosnaugh, Co-Head of the Vista Flagship Fund and Senior Managing 
Director. "In each case, they have created unique value to an entire ecosystem 
of companies, including brands, publishers, and partners, and we are thrilled 
to be working with Eric and the team to further scale their business."

"Vista is pleased to partner with TripleLift and we have a tremendous runway 
for growth," said Rod Aliabadi, Managing Director at Vista Equity Partners. "We 
look forward to continued market leadership in programmatic, further catalyzing 
our opportunity in CTV and building upon our expansion into priority 
international markets across Europe and Asia."

The transaction is expected to close in the second quarter of 2021. Eric Berry 
will remain as CEO and will continue serving on the Board of Directors. True 
Ventures and Edison Partners, two early investors in TripleLift, will remain 
invested in the company. 

Centerview Partners LLC is serving as exclusive financial advisor to 
TripleLift, and Goodwin Procter LLP and Reitler Kailas and Rosenblatt LLC are 
serving as legal counsel. JP Morgan is serving as financial advisor to Vista, 
and Kirkland & Ellis LLP is serving as legal counsel.

About TripleLift 
TripleLift, one of the fastest-growing ad tech companies in the world, is a 
technology company rooted at the intersection of creative and media. Its 
mission is to make advertising better for everyone— content owners, advertisers 
and consumers—by reinventing ad placement one medium at a time. With direct 
inventory sources, diverse product lines, and creative designed for scale using 
Computer Vision technology, TripleLift is driving the next generation of 
programmatic advertising from desktop to television. As of January 2021, 
TripleLift has recorded five years of consecutive growth of greater than 70 
percent. TripleLift is a Business Insider Hottest AdTech Company, Inc. Magazine 
5000, Crain's New York Fast 50, and Deloitte Technology Fast 500. Find more 
information about how TripleLift is shaping the future of advertising at 
triplelift.com ( 
https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=1057698543&u=http%3A%2F%2Ftriplelift.com%2F&a=triplelift.com 
).

About Vista Equity Partners 
Vista is a leading global investment firm with more than $73 billion in assets 
under management as of September 30, 2020. The firm exclusively invests in 
enterprise software, data and technology-enabled organizations across private 
equity, credit, public equity and permanent capital strategies, bringing an 
approach that prioritizes creating enduring market value for the benefit of its 
global ecosystem of investors, companies, customers and employees. Vista's 
investments are anchored by a sizable long-term capital base, experience in 
structuring technology-oriented transactions and proven, flexible management 
techniques that drive sustainable growth. Vista believes the transformative 
power of technology is the key to an even better future – a healthier planet, a 
smarter economy, a diverse and inclusive community and a broader path to 
prosperity. Further information is available at vistaequitypartners.com ( 
https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=2885670258&u=http%3A%2F%2Fwww.vistaequitypartners.com%2F&a=vistaequitypartners.com 
). Follow Vista on LinkedIn @Vista Equity ( 
https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=3251641743&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fvista-equity-partners%252Fmycompany%252F%253Futm_source%253Dvistapressrelease%2526utm_campaign%253Dmenlosecurity%26esheet%3D52339668%26newsitemid%3D20201130005749%26lan%3Den-US%26anchor%3D%2540Vista%2BEquity%26index%3D4%26md5%3Da108e739c15109402fe2d7c3fd5d0555&a=%40Vista+Equity 
) Partners, and on Twitter @Vista_Equity ( 
https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=3970508954&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Ftwitter.com%252Fvista_equity%253Flang%253Den%26esheet%3D52339668%26newsitemid%3D20201130005749%26lan%3Den-US%26anchor%3D%2540Vista_Equity%26index%3D5%26md5%3D94e9f0660c4a36e67097e9111474bddd&a=%40Vista_Equity 
).

SOURCE TripleLift

CONTACT: TripleLift, Jordan Bitterman, jbitterman@triplelift.com, 917-696-9673; 
Vista Equity Partners, Dafna Tapiero, vista@laurelstrategies.com, 202-776-7776