Country for PR: United States
Contributor: PR Newswire New York
Wednesday, March 31 2021 - 02:47
AsiaNet
TCS Embarks on a New Brand Direction to Power its Next Horizon of Transformation-led Growth
NEW YORK and MUMBAI, India, March 31, 2021 /PRNewswire-AsiaNet/ --

- Tata Consultancy Services' New Brand Statement, 'Building on Belief', Puts 
its Vast Experience in Purpose-Led Transformation at the Core of its Brand Story

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT 
services, consulting & business solutions organization, today unveiled a new 
brand statement, 'Building on Belief' ( 
https://c212.net/c/link/?t=0&l=en&o=3113450-1&h=1118911242&u=https%3A%2F%2Fyoutu.be%2FtWxSf7kxJAI.&a=%27Building+on+Belief%27 
), to articulate its mission and relationship with customers as it embarks on 
its next decade of transformation-led growth. 

Logo - https://mma.prnewswire.com/media/1477373/TCS_Logo.jpg  

The new brand vision encapsulates the active and collaborative role that TCS 
plays in partnering with customers over the long term, leveraging its 
contextual knowledge, investments in research and innovation, and technology 
expertise to help them grow, and achieve their purpose-led transformation 
goals. It also reflects TCS' own belief that it, along with its customers, can 
harness collective knowledge to innovate in ways that result in better futures 
for individuals, communities and the planet.

"Every innovation and every transformational journey begins with the belief 
that it will make the world better," said Rajesh Gopinathan, MD & CEO, TCS. "We 
are partnering with our customers in realizing that belief as well as their 
purpose. It is who we are as an organization and reflects our bold ambition as 
we embark on our next decade of growth."

'Building On Belief', represents a brand promise based on some core strengths 
that TCS has come to be known for viz. a long term approach based on shared 
purpose that benefits clients through the breadth of reach and ubiquity of 
involvement; innovation and the responsible, sustainable and strategic view it 
provides and the ability to harness collective knowledge to create 
technology-led solutions for transformative, measurable impact.

"For decades, we have worked with our customers with a shared purpose- 
leveraging the power of innovation, knowledge and technology to transform 
businesses," said Rajashree R, CMO, TCS.  "Our new brand articulation and 
purpose statement paves the way to engage with our customers as their growth 
and transformation partners and bring together the power of our contextual 
knowledge and expertise, to help them master their journey. We are excited to 
take this new articulation of our brand to our clients, associates and all 
other stakeholders."

In January, a report by Brand Finance found that TCS' brand value grew by 
$1.4Bn in 2020, on an annual basis; the highest brand value growth in IT 
services. TCS was also counted amongst the top 3 IT services brands in the 
world and was the fastest growing brand in the industry over the last decade 
(2010-2020). In the same period, TCS was selected as a Superbrand in the US for 
its brand reputation, and a Superbrand in the UK.

For further details on the new brand articulation and purpose, click here: 
https://www.tcs.com/buildingonbelief

About Tata Consultancy Services (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions 
organization that has been partnering with many of the world's largest 
businesses in their transformation journeys for the last 50 years. TCS offers a 
consulting-led, cognitive powered, integrated portfolio of business, technology 
and engineering services and solutions. This is delivered through its unique 
Location Independent Agile(TM) delivery model, recognized as a benchmark of 
excellence in software development. 

A part of the Tata group, India's largest multinational business group, TCS has 
over 469,000 of the world's best-trained consultants in 46 countries. The 
company generated consolidated revenues of US $22 billion in the fiscal year 
ended March 31, 2020 and is listed on the BSE (formerly Bombay Stock Exchange) 
and the NSE (National Stock Exchange) in India. TCS' proactive stance on 
climate change and award-winning work with communities across the world have 
earned it a place in leading sustainability indices such as the Dow Jones 
Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good 
Emerging Index. For more information, visit us at www.tcs.com.

TCS media contacts:

Asia Pacific        Email: charlene.lee@tcs.com | Phone: +65 9138 4370
Australia and       Email: kelly.ryan@tcs.com | Phone: +61 422 989 682
New Zealand                
Benelux	            Email: joost.galema@tcs.com | Phone: +31 615 903387
Canada 	            Email: tia.thomas@tcs.com | Phone: +1 647 790 7602
Europe	            Email: mattias.afgeijerstam@tcs.com | Phone: +46 723 989 188
India               Email: arushie.sinha@tcs.com | Phone: +91 22 6778 9960
                    Email: saxena.kritika@tcs.com| Phone: +91 22 6778 9999
Japan               Email: douglas.foote@tcs.com | Phone: +81 80-2115-0989
Latin America       Email: martin.karich@tcs.com | Phone: +569 6170 9013
Middle East         Email: s.hasneen@tcs.com | Phone: +971567471988
& Africa
Nordics             Email: roland.bagen@tcs.com | Phone: +46 70 317 80 24
UK                  Email: peter.devery@tcs.com | Phone: +44 20 3155 2421
USA / Canada        Email: william.thomas@tcs.com | Phone: +1 203-984-3978

All content / information present here is the exclusive property of Tata 
Consultancy Services Limited (TCS). The content / information contained here is 
correct at the time of publishing. No material from here may be copied, 
modified, reproduced, republished, uploaded, transmitted, posted or distributed 
in any form without prior written permission from TCS. Unauthorized use of the 
content / information appearing here may violate copyright, trademark and other 
applicable laws, and could result in criminal or civil penalties.

Copyright (C) 2021 Tata Consultancy Services Limited

SOURCE  Tata Consultancy Services
Translations

Japanese