Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, April 13 2021 - 17:00
AsiaNet
Growthland, the new proposal from NTT Disruption to accelerate marketing disruption combining technology and creativity
MADRID, Spain, April 13, 2021 /PRNewswire-AsiaNet/ --

In a complex environment where marketing needs scalable technology more than 
ever, Growthland 
[https://growthland.io/?utm_source=cision&utm_medium=press%20release&utm_campaig
n=growthland%20launching ]arrives to fulfil that necessity. It is the new 
disruptive marketing initiative from NTT Disruption, a division of the Japanese 
technological giant NTT Inc. Growthland, arises from the fusion of data, 
creative talent, and technology. It offers two innovative solutions focusing on 
content and the experience generation: Smart Scalable Content (SSC) and Fourth 
Dimension Brand Experiences (4DBX).

"Growthland will be launched to the market to help brands and agencies grow 
from a sustainable point of view, accelerating their digital transformation", 
says Fernando Lázaro, CMO at NTT Disruption & Head of Growthland. "We are 
providing Disruptive Marketing as a service model, based on co-creation, 
co-validation and co-acceleration with clients and partners to deliver 
disruptive marketing solutions" he adds.

Smart Scalable Content 
[https://growthland.io/smart-scalable-content/?utm_source=cision&utm_medium=pres
s%20release&utm_campaign=growthland%20launching ] (SSC) offers a new way of 
working that brings together data, technology, and creative talent to deliver 
quality digital content in a faster, better and cost-effective way. Through a 
semiautomated end-to-end process, the platform suggests insights, gathered 
through data and AI to help connect brands with the creatives who are involved 
in the process. Using these insights, the creative team can work on content 
proposals that are produced and distributed automatically.

Fourth Dimension Brand Experiences (4DBX) 
[https://growthland.io/4dbx/?utm_source=cision&utm_medium=press%20release&utm_ca
mpaign=growthland%20launching ]is an unprecedented solution for creating 
branded virtual worlds and universes. It works with the latest audiovisual 
production and gaming technologies. 4DBX can be used for events, virtual venues 
or audiovisual productions like series or movies. It is aimed to be an answer 
to the current context of pandemic and new ways of consuming digital channels.
With Growthland, NTT Disruption is introducing itself to the market where other 
companies from the NTT Group, such as everis or NTT DATA already exist, with 
the aim of accelerating and easing the scalability and digital transformation 
of brands and agencies.

NTT Disruption 
In 2019 NTT launched NTT Disruption, a new company dedicated principally to the 
creation and development of disruptive solutions leveraging exponential 
technologies to generate a positive impact on people's lives. It is working on 
other solutions including: jibo, a social robot oriented to B2B2Human; Zela, an 
acceleration initiative that uncovers a zero-latency world; Cokoon, an 
experience enabler and manager for intelligent and immersive spaces and 
distributed workforces and Growthland. 

Visit NTT Disruption's website.
Contact:
NTT Disruption Marketing &PR
Fernando Lazaro Gonzalez 
+34 638385478
hello@nttdisruption.com

Photo - https://mma.prnewswire.com/media/1477746/Growthland.jpg 
 
 

Source: NTT Disruption
Translations

Japanese