Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, April 01 2021 - 06:13
AsiaNet
Crypto.com Visa Card Spending Grew 55% Per User in 2020, Online Spending Up 117%
HONG KONG, March 31, 2021 /PRNewswire-AsiaNet/ --

For the first time, Crypto.com shares transaction data for its Visa Card, 
showing strong growth in overall user spending, especially for online purchases 
and cross-border transactions 

Today, Crypto.com released its Consumer Spending Insights Report for 2020 
[https://crypto.com/research/article?category=macro&page=Consumer_spending_insig
hts_2020 ], which details spending trends and data for its Visa Card—the most 
widely-available card of its kind in the world. The first look into spending 
trends for the Crypto.com Visa Card, the report found that overall spending per 
user in 2020 grew 55% YoY, with a 117% increase in online spending relative to 
overall spending growth, notably for the categories of housing, household 
goods, groceries, and cross-border transactions. Cardholders shopped with 
merchants in 143 countries, nearly half of which are in the U.S. (24%) or in 
the UK (23%). The report reveals strong overall growth for the card, and 
significant changes in user spending habits resulting from  the pandemic.

As the pandemic began spreading globally early last year, spending with the 
Crypto.com Visa Card followed a similar trajectory to the OECD's Consumer 
Confidence Index (see chart below), with drops in both occurring in the first 
four months of 2020. As consumer confidence returned (yellow line), Crypto.com 
Visa Card spending per user (blue line) recovered quickly, ending the year with 
55% more spending than 2019.

Infographic - 
https://mma.prnewswire.com/media/1478804/Crypto_com_Spending_Index_Infographic.jpg 

 
Spending Categories
Among all spending categories for the Crypto.com Visa Card in 2020, groceries 
saw the most growth, increasing from 17% to 20% during the year. Meanwhile, the 
share of spending on restaurants and transportation fell below 10% (see chart 
below).

Spending habits were also impacted by border restrictions and quarantine 
measures, as billions of people were forced to limit travel and in-person 
activities. Compared to overall growth, housing and household goods spending 
rose 47% in 2020, while spending on hotels and dining fell behind with -21% 
growth.

Infographic - 
https://mma.prnewswire.com/media/1478805/Crypto_com_Spending_Categories_Infographic.jpg 


Additionally, 2020 spending on travel, dining, and ticketing all saw 
significantly negative growth, with ticketing experiencing the worst decline at 
-50% since 2019.

Online vs. In-Store
Overall, online spending with the Crypto.com Visa Card grew 117% relative to 
overall growth. Despite the pandemic, in-store spending also rose, but by a 
more moderate 33%, indicating an overall increase of card usage for a wide 
range of purchases.

The Crypto.com Visa Card Consumer Spending Insights Report for 2020 also looks 
at top food delivery platforms and supermarkets/department stores by region:
 
Region	                    Top Food               Top Supermarkets
                        Delivery Platforms       & Department Stores	 
                                    
UK & Europe	Uber Eats, Just Eat, Deliveroo	Lidle, Tesco, Aldi
North America	DoorDash, Uber Eats, Instacart	Walmart, Kroger, Publix
APAC	        GrabFood, foodpanda, Uber Eats	Woolworths, FairPrice, Aldi

 
Kris Marszalek, Co-founder and CEO of Crypto.com said: "As our Crypto.com Visa 
Card availability continues to expand globally, so too are the ways in which 
people are using it. This granular spending data gives tremendous insight into 
where, how, and for what purchases the card is being used globally, and reveals 
significant spending behavioral changes driven by the pandemic. We're excited 
by the diversity of transactions shown in the data, as crypto continues its 
mainstream push and as we continue to expand what is already the most widely 
available card of its kind into more markets."

First introduced in Singapore in 2018, the Crypto.com Visa Card is the largest 
Visa card program of its kind, and is currently available in the U.S., Canada, 
31 countries in Europe, and the APAC. Last month, Crypto.com expanded its 
partnership with Visa, which granted the company Visa principal membership 
[https://blog.crypto.com/crypto-com-announces-global-alliance-partnership-and-pr
incipal-membership-with-visa/#:~:text=Launched%20in%20Singapore%20in%20November,
its%20kind%20in%20the%20world. ]. This new partnership enables Crypto.com to 
begin direct issuance of its card in Australia, and allows the company to have 
a direct relationship with cardholders. Crypto.com plans to scale its card 
program to many more markets around the world, and began offering virtual cards 
in Europe this month, so users can start spending without waiting for their 
physical cards to arrive.

About Crypto.com
Founded in 2016, Crypto.com today serves over 10 million customers with the 
world's fastest growing crypto app, along with the Crypto.com Visa Card — the 
world's largest crypto card program — the Crypto.com Exchange and Crypto.com 
DeFi Wallet. Recently launched, Crypto.com NFT is the premier platform for 
collecting and trading NFTs, curated carefully from the worlds of art, design, 
entertainment, sports.

Crypto.com is built on a solid foundation of security, privacy and compliance 
and is the first cryptocurrency company in the world to have ISO/IEC 
27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, 
and independently assessed at Tier 4, the highest level for both NIST 
Cybersecurity and Privacy Frameworks. 

Crypto.com is headquartered in Hong Kong with a 1,000+ strong team. Find out 
more by visiting https://crypto.com

Logo - https://mma.prnewswire.com/media/888271/Crypto_Logo.jpg 

Source: Crypto.com