--Juanillo, an experienced executive, hopes to streamline operations, automate 
functions, and improve efficiencies

Selling Simplified Group, Inc. (SSG), a global leader in data-driven B2B demand 
generation, announced today the appointment of Daniel Juanillo as Chief 
Financial Officer. 

Photo - 
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Juanillo brings more than 30 years of experience--many in senior financial 
roles--including Regional Accounting Director at Marconi Communications, Vice 
President and Controller at Horizon Banks, and CFO at Navajo Incorporated.  
Juanillo also served as a Financial Management Consultant, working his way 
through a variety of financial certifications, including a Certification in 
Risk Management Assurance (CRMA) and as a Certified Financial Services Auditor 
(CFSA).  

Most recently, Juanillo was instrumental in generating 35% revenue growth as 
CFO for a leading CPG manufacturer, where he executed a series of financial 
automation efforts, including the implementation of new reporting systems that 
saved two weeks in each reporting cycle.  

"Dan's technical experience and business savvy make him perfect for the role at 
this time of company growth," said CEO and President Michael Whife. "We are 
thrilled to have someone of his caliber on the executive team, with his 
exceptional leadership skills and contagious optimistic attitude."  

Over the course of his extensive career, Juanillo has served in various 
industries, including banking, telecommunications, government, and financial 
services. At Selling Simplified, he is focused on three long-term goals: 
streamlining operations, automating functions where possible, and improving 
efficiencies.  

"It's a great time in SSG history because we're growing very quickly, and it's 
an exciting market," said Juanillo. He was drawn to the culture at SSG, stating 
that the company's global reach contributes to the depth of its people and the 
knowledge they share. "There is an emphasis on what's best for the people," he 
said.  
Juanillo is most looking forward to improving efficiencies related to the 2021 
year-end audit and to implementing a more robust financial system. "It's a 
breath of fresh air to be on the Selling Simplified team, where ideas are 
encouraged and welcomed," stated Juanillo. "I can't stop smiling every day I'm 
here." 

Juanillo holds an MBA in Corporate Finance & Strategy from Pepperdine Graziadio 
Business School. He joins Selling Simplified after the company was named one of 
Inc. 5000's Fastest-Growing Private Companies in America for the fifth year in 
a row. 

SOURCE:  Selling Simplified Group, Inc 

CONTACT: Rachael Ferranti
         +1-(720)-638-8522
         rferranti@ssgcorp.com