- Declaring "Open relationships are the new normal", Kirova takes over from 
Dimo Trifonov, who founded the dating app for threesomes and open 
relationships, inspired by Ana in 2014

    With more and more people worldwide questioning monogamy, Feeld, the 
world's largest dating app for singles and couples seeking open relationships, 
today announced the appointment of a new female CEO: Ana Kirova. Kirova, 
currently the Chief Product Officer for the business and the inspiration for 
the app, takes the helm at a pivotal point in Feeld's development beyond its 
reputation as the 'app for threesomes' to cement the app in an emerging culture 
of ethical sexual openness. 

    Since January 2019, Feeld's active users have grown by 160%, consolidating 
it as the largest dating app of its kind. Citing research showing that 35% of 
Generation Z respondents question monogamous relationships, Kirova's focus will 
be on building upon Feeld's foundations of trust, safety, and openness as 
sexual boundaries disappear. 

    "Open relationships are the new normal," said Kirova. "We are an instrument 
of a new, progressive sexual culture that helps normalize sexual freedom and 
self-realization." 

    Kirova takes over from Dimo Trifonov, who in 2014 founded the app inspired 
by Kirova and their relationship. About the appointment, Trifonov said: "Ana 
embodies what Feeld stands for—openness, discovery and empowerment. Her 
empathetic, motivational leadership style will only enable the company to 
thrive." 

    Kirova joins an illustrious group of women, including Whitney Wolfe Herd of 
Bumble, the Kang sisters of Coffee Meets Bagel and Charly Lester of Lumen, 
making waves as female leaders in the traditionally male-dominated dating 
industry. However, Feeld owns its own space championing diversity and inclusion 
while pushing the boundaries of progressive sexuality. Feeld added 20+ 
sexualities and gender identities for users to select and created the 'paired 
profiles' feature, allowing couples to explore their dating experience 
together.  

    Kirova now leads a leadership team that is 50 per cent female and an 
organization distributed remotely across ten cities around the world. As Kirova 
says, "I see a future where we at Feeld have reached new heights, changed 
people's lives for the better, normalized sexual desires, making humans a bit 
more curious, and the world a bit kinder as a result. I can't wait to lead the 
team at Feeld on this journey." 

    About Feeld:

    Feeld is the world's largest sex-positive dating app for singles and 
couples. Open to all genders and sexual identities, Feeld allows members to 
join solo or pair up with a partner, a lover or a curious friend. Founded in 
London in 2014, Feeld is a fully remote, design-led company dedicated to 
creating an inclusive space where everyone can be honest with themselves while 
being responsible towards 
others.                                                                         
  

    
Contact:                                                                        
       

    Lyubov Sachkova  
    lyubov@feeld.co 
    press@feeld.co 
    PR @ Feeld 

    Photo: https://mma.prnewswire.com/media/1480633/Ana_Kirova_CEO_Feeld.jpg 


    Source: Feeld