China International Furniture Fair (Guangzhou) ("CIFF Guangzhou") wrapped up 
its highly successful 47th edition on March 31. Held over eight days, across 
750,000 sqm of exhibition space, the 47th edition of CIFF Guangzhou welcomed 
4,000 exhibitors and over 357,809 visitors, a 20.17% increase compared with the 
pre-pandemic edition in 2019. CIFF's online exhibition platforms garnered over 
7.6 million views.

CIFF Guangzhou brought together brands and attendees from the industry's 
upstream and downstream with dozens of cutting-edge themed exhibitions and 
forums, ranging from high-end design and the latest styles to material trends 
and smart technologies. Focused on the full supply chain from design to 
manufacturing and consumers, the fair covered multiple segments: home 
furniture, home decor and home textiles, outdoor leisure, office furniture, 
furniture machinery and raw materials.

"The needs and requirements of the furniture industry have evolved in the 
context of the pandemic. That's why this year, CIFF Guangzhou promoted the 
value of original design while creating an upgraded business model in touch 
with the latest circumstance. Our goal is to improve quality while maintaining 
stability, nurture design innovation, connect the extraordinary domestic market 
with export opportunities, strengthen the industry chain, and improve digital 
services," said Xu Bing, Deputy Director of China Foreign Trade Center. 

Earlier this year, CIFF Guangzhou launched a repositioning strategy anchored in 
"design trends, global trade, full supply chain", which highlights the role of 
original design in the furniture industry. It invited prominent design players 
from all over the country to participate in the exhibition and hosted a number 
of design-related themed exhibitions and events, such as the CIFF Design 
Spring, CMF Trend LAB, and D2M Lab. Fully leveraging the advantages of its 
exhibition platform, CIFF Guangzhou strengthened the connection between 
exhibitors and leading designers with multiple activities in different forms. 

In a bid to empower and strengthen cross-border cooperation, CIFF Guangzhou 
organized multiple forums and events to explore trade opportunities. In 
addition, CIFF hosted an online meeting for overseas buyers this year, creating 
a cloud-based bridge for exhibitors to connect with overseas merchants who 
could not attend in person and share domestic and international development 
opportunities. By integrating the full supply chain and tapping into its 
omni-channel resources, CIFF Guangzhou has supported the world's furniture 
industry to embrace innovation and development in the post-pandemic era.

Source: China International Furniture Fair (Guangzhou)

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