-- For a limited time, Tamr and intelia are offering six months of free Tamr 
software, powered by Google Cloud, licensing for new AuNZ customers ready to 
master their B2B customer and supplier data in the cloud and accelerate 
business-driven cloud migration strategies. 

Tamr, Inc. ( 
https://c212.net/c/link/?t=0&l=en&o=3121581-1&h=1911289656&u=https%3A%2F%2Fwww.tamr.com%2F&a=Tamr%2C+Inc. 
), a cloud-native data mastering platform used by some of the world's largest 
enterprises to solve their toughest data challenges, today announced with 
intelia ( 
https://c212.net/c/link/?t=0&l=en&o=3121581-1&h=3609058734&u=https%3A%2F%2Fwww.intelia.com.au%2F&a=intelia 
), a specialist data, advanced analytics, and intelligent automation 
consultancy, a limited time offer to help AuNZ organisations make the most of 
their data in the cloud and power smart cloud adoption with high-quality data 
from Tamr. The campaign, "Intelligent Cloud Migration: It's On Us" ( 
https://c212.net/c/link/?t=0&l=en&o=3121581-1&h=4212294294&u=https%3A%2F%2Fwww.tamr.com%2Fmaster-data-gcp-migration%2F&a=%22Intelligent+Cloud+Migration%3A+It%27s+On+Us%22 
), offers new customers that master their B2B customer or supplier data in the 
cloud six months of free software licensing from Tamr.

Logo - https://mma.prnewswire.com/media/1157929/Tamr_Logo.jpg

Tamr's cloud native data mastering solution lets customers leverage machine 
learning to help them cleanse and master their data using Google Cloud's highly 
secure and scalable infrastructure. Delivered by intelia, customers can ensure 
access to high-quality enterprise-wide customer or supplier data in weeks 
instead of months or years.

"With so many organisations tackling cloud migration strategies, we want to 
offer an opportunity to get started with a proven approach to getting value 
from enterprise data," noted Anthony Deighton, Chief Product Officer from Tamr. 
"With this offer, data leaders can accelerate cloud migration strategies that 
align to business goals, especially around improving sales and reducing risk, 
by leading with customer and supplier data quality." 

Tamr's cloud-native capabilities, powered by machine learning, enable 
organisations to fully scale data mastering enterprise-wide across multiple 
data domains like customers, suppliers, and products, which traditional master 
data management solutions have failed to do in a timely and repeatable way. 
Tamr's output of clean, mastered data amplifies the use of data in the cloud to 
power transformative business outcomes and expand capabilities into predictive 
analytics and AI. Tamr's partnership with Google Cloud has demonstrated success 
across the globe, beginning with GV, the venture capital investment arm of 
Alphabet Inc., being an early investor in Tamr. Tamr debuted its first 
cloud-native data mastering solution on Google Cloud's platform ( 
https://c212.net/c/link/?t=0&l=en&o=3121581-1&h=1838275532&u=https%3A%2F%2Fwww.tamr.com%2Fblog%2Ftamr-cloud-native-data-mastering-google-cloud-platform%2F&a=debuted+its+first+cloud-native+data+mastering+solution+on+Google+Cloud%27s+platform 
), and the partnership helps to continue to deliver scalable and secure 
mastered data to mutual customers across the globe including Societe General, 
Carnival Corporation, and Newmont Mining, as well leading technology, retail, 
and aerospace organisations.

intelia works with clients to unlock the value in their existing data assets by 
optimising their business on the cloud and leveraging best-of-breed 
technologies that incorporate machine learning. Together, intelia and Tamr 
offer end-to-end data mastering solutions from data sourcing and integration 
through to generating consumable insights and reporting for a range of sectors 
including financial services, healthcare, government, manufacturing, and 
utilities. Use cases include customer 360 views, spend and cost analytics and 
vendor and supplier data management. intelia Chief Technologist Direnc Uysal 
says, "intelia and Tamr, with the help of Google Cloud, have proven experience 
delivering enterprise data mastering at scale that accelerates cloud migrations 
and unlocks digital transformation opportunities for the world's largest 
organisations. We're thrilled to bring this comprehensive offer to AuNZ."

In addition to six months of free software licensing, customers who select 
Tamr's cloud-native, machine learning data mastering on Google Cloud by July 
31, 2021 will receive a free training and enablement package. Tamr and intelia 
have proven results mastering organisational data quickly on Google Cloud to 
drive results in B2B marketing initiatives and supply chain optimisation, 
offering peace of mind in a quick and trustworthy implementation showing the 
value of data as a core organisational asset and competitive differentiator. 

Get in touch with a Tamr data expert or intelia solutions consultant to learn 
more about this offer and get started quickly in 2021 to accelerate business 
outcomes. Visit https://www.tamr.com/master-data-gcp-migration/

About Tamr, Inc.
Tamr is the leading data mastering company, accelerating the business outcomes 
of the worlds' largest organizations by powering analytic insights, boosting 
operational efficiency, and enhancing data operations. Tamr's cloud-native 
solutions offer an effective alternative to traditional Master Data Management 
(MDM) tools, using machine learning to do the heavy lifting to consolidate, 
cleanse, and categorize data. Tamr is the foundation for modern DataOps at 
large organizations including Industry leaders like Toyota, Santander, and GSK. 
Backed by investors including NEA and Google Ventures, Tamr is transforming how 
companies get value from their data.

About intelia
intelia is a data analytics, cloud and intelligent automation consultancy 
headquartered in Australia and serving clients across APAC. We work with 
organisations to uplift their data maturity, uncovering insights to truly drive 
business value while increasing the speed at which they can integrate, analyse 
and consume data. Partnering with cutting edge technology With a team of 
leading engineers and delivery consultants, intelia have helped organisations 
transform their data ecosystem and unlock the value that sits in their data. 
 
SOURCE Tamr, Inc.

CONTACT: Ben Shannon, ben.shannon@tamr.com